Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
Unorthodox Automotive Website Marketing Strategies Might Just Be the Eagle You Need
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015
How the Automotive World Fell Behind on PPC
By JDRucker Automotive PPC, Dealer Tips, General, Uncategorized Jul 07, 2015
If you look back a couple of years, ours was the industry to catch. Many vendors really mastered what Google Adwords could deliver to dealers, building or integrating technology that allowed for an industry within an industry. In fact, 10 of the 28 Google premier SMB partners are automotive-specific. That was two years ago. Today,[…]
How Automotive Vendors can Tap Into Madison Avenue Magic
By JDRucker Dealer Authority, General, News, Our Services, Philosophy, TTAP, Uncategorized Jun 26, 2015
When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important side was helping car dealers drive more car buyers to their website and showroom. The second was to help automotive vendors who had the best products in their segment to get[…]
The Most Important Single Message Car Dealers Need to Hear About Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 07, 2014
One of the benefits of doing what we do is that we get to see the automotive industry at both levels. We very involved in the trenches helping individual dealers find success by mastering their digital marketing. We’re constantly in the stratosphere talking to OEMs and vendors about the latest and greatest heading out to[…]
Automotive Vendors Should Be Educating First
By JDRucker Automotive Conferences, Dealer Authority, Philosophy, Uncategorized Aug 11, 2014
I’m not going to go into too much detail in this blog post. The video does all of the speaking that I need. Instead, I can sum it up very quickly: vendors should spend less time pitching their products and more time educating when on the various networking venues. Our industry is blessed with a[…]
I Said WE – Get Over It!
By Subi Ghosh Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
I just got reprimanded by someone in the industry for saying WE as I am no longer one of THEM. Now, they were most likely joking… I hope. And it got me thinking, “Why is it an us versus them?” A dealers vs vendors? Why can’t it just be we? Aren’t we all just car[…]
Car Dealers, Why Would Someone Be ‘Handling’ Your Social Media?
By JDRucker Automotive Social Media, General, Uncategorized Apr 19, 2014
There are dealers that are putting effort into social media and those who are not. Both of these categories of dealers are perfectly acceptable; social media is an all-in or all-out thing. There are strategies that work for those who are putting in the time, money, and effort to make it a business-driver and there’s[…]
Digital Marketing Snake Oil: How to Avoid It @SteveStauning
By JDRucker Automotive Consultation, Dealer Tips, General, Uncategorized Dec 31, 2013
One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors used by many automotive digital marketing vendors. It’s not just during the sales process. Many of them seem to be addicted to doing everything they can to prove they’re delivering good[…]
We’re Looking for the Best of the Best Automotive Vendors
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Dec 26, 2013
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the automotive industry. There was a problem[…]
Marketing Best Practices aren’t as Obvious as One Might Think
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Dec 03, 2013
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to realize that there are only two certainties: What worked yesterday may not[…]
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