Would you like to know why your consumers are walking-in with their walls up and other dealers are finding it easier to sell? It’s because you are the stereotypical salespeople behind those walls and the other dealerships no longer have walls because they’ve humanized their team and made them more approachable. Fortunately for you, there’s[…]
Humanizing Your Dealership
By Subi Ghosh Automotive Social Media, Dealer Tips, General, Uncategorized May 09, 2016
Facebook v Snapchat: Dawn of Streaming Video
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized May 02, 2016
Three years ago, someone said a powerful word to Facebook CEO Mark Zuckerburg that he probably doesn’t hear often. The word was “NO”. That someone who said it was Snapchat CEO Evan Spiegel. Spiegel, 23 years old at the time, rejected Facebook’s bid to buy Snapchat at 3 billion dollars. Many people thought it was[…]
#JustAskDA
By JDRucker Dealer Authority, General, Uncategorized Mar 30, 2016
We’ve been noticing some interesting information and “tips” being passed around and wanted to come up with a way to discuss the things we see as a group and share them with you. So, we’re starting a series called Just Ask DA as part of our #DABehindTheScenes initiative. We’re asking our team for input on topics we[…]
Facebook Update
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Mar 30, 2016
Facebook has been making some noise lately with several new features that have definitely changed a user’s experience. The most noticeable ones right now are with video, insights and emoji-likes. If you’re a savvy digital marketer, these changes can be used as an essential part of your campaigns. Here’s the basics of what you should[…]
Strategy Evolution: Why We’re Shifting (and so should every dealer in the country)
By JDRucker Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, Uncategorized, VDP Marketing Jul 30, 2015
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
Dealer Social Media is About Pushing it to the Edge Without Falling Over
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized, Webinars Jun 13, 2015
Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be hard pressed to find a dealer who didn’t have one of those opinions about social media. It’s a very polarizing marketing venue. One of the truths that we’ve found in our[…]
How We Deliver the Unfair Advantage to Our Social Media Clients – It’s the People
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 09, 2014
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was wrong. Ever since founding Dealer Authority last[…]
Why Dealers Attending #DSES Can’t Miss This ‘Social ROI’ Presentation
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 29, 2014
Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances are you’re just as competitive as I am. This isn’t about packing a room. It’s about sharing the most important information I’ve ever had to share at a conference. Las Vegas.[…]
Dealer Authority Partners with LotVantage to Offer Social Media AutoPilot
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 15, 2014
In an ideal world, a dealership will do one of two things: they’ll hire a full time social media and content marketing person per rooftop to take advantage of the most important aspects of digital marketing for 2015, or they’ll hire us to do the same at a lower cost but to a lesser degree.[…]
Stop Asking for Pointless Actions on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Sep 03, 2014
Social media is a fickle beast. What worked yesterday may not work today but may work again tomorrow. In the case of asking for social actions, it’s a trend that died a little while ago and likely will not return. Anyone who has spent any time on social media has seen them. They’re ask people[…]