I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital marketing. Search engine marketing[…]
Automotive Search and Social is Like Stand Hunting vs Still Hunting
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Sep 02, 2014
Search. Social. Domination.
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media. On all other platforms, you’re relegated to moving up or down based upon budget. The more you spend with third-party sites, the[…]
SEO is About Traffic, Not Rankings
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Apr 20, 2014
It’s amazing how the measurements of SEO strength have remained obscured for so long. We can’t claim pure innocence here; when showing wins for our clients or presenting during product pitches, we point to rankings from time to time as well. However, this is not a true indicator of SEO prowess in most cases. Search[…]
Commenting is Not Good Link-Building but it isn’t Bad Either
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Nov 16, 2013
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that visible in blog comments are no-follow anyway and the sites that have dofollow plugins are often flooded with links to poor sites, potentially putting your links in a bad neighborhood. On[…]
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