I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:
Ignore Domain Authority? Really?
By Jeff Glackin Automotive SEO, Dealer Tips, General, Uncategorized Apr 25, 2016
#JustAskDA
By JDRucker Dealer Authority, General, Uncategorized Mar 30, 2016
We’ve been noticing some interesting information and “tips” being passed around and wanted to come up with a way to discuss the things we see as a group and share them with you. So, we’re starting a series called Just Ask DA as part of our #DABehindTheScenes initiative. We’re asking our team for input on topics we[…]
Strategy Evolution: Why We’re Shifting (and so should every dealer in the country)
By JDRucker Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, Uncategorized, VDP Marketing Jul 30, 2015
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
If You can’t Win with Money, You have to Fight with Messaging
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jul 02, 2015
The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.
How the Current SEO Ranking Factors are Applied to Car Dealers
By JDRucker Automotive SEO, Dealer Tips, Infographics, Philosophy, Uncategorized Jun 16, 2015
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]
Yes, We Do SEO for Car Dealers and it’s Amazing
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Apr 23, 2015
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]
How to Use Multipurpose Content on your Dealership Website
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, General, Uncategorized Mar 08, 2015
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]
Content by Itself is Like Serving Broth as Soup
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jan 16, 2015
If you don’t like soup, you should still read this article. If you think your search engine optimization is doing okay, you should still read this article. In the soup and SEO worlds, what we think we like today can be usurped by something with more flavor. It was hard to draw this comparison on[…]
The Biggest Reason that Bad SEO is Costing Your Dealership Money
By JDRucker Automotive PPC, Automotive SEO, Dealer Tips, General, Uncategorized Jan 13, 2015
Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the industry[…]
Don’t Fear Links. Fear Bad Links.
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Sep 19, 2014
If there’s one thing about automotive SEO vendors that really chaps my khakis, it’s when they spread the disinformation that inbound links are bad. They’re not. In fact, they can be very, very good for rankings. It’s important to know the difference between good links and bad links. Here’s the backstory: the Google Penguin update[…]
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