If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]
How the Current SEO Ranking Factors are Applied to Car Dealers
By JDRucker Automotive SEO, Dealer Tips, Infographics, Philosophy, Uncategorized Jun 16, 2015
Yes, We Do SEO for Car Dealers and it’s Amazing
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Apr 23, 2015
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]
Dealership SEO – Final Call for Exclusivity Clients
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Dec 17, 2014
It is with extreme excitement and a hint of sadness that we bring 2014 to a close with a “last call” of sorts. As search, social, and content continue to merge into a unified strategy for car dealers, we will be launching our new services in early 2015. As a result, a la carte exclusive[…]
Don’t Fear Links. Fear Bad Links.
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Sep 19, 2014
If there’s one thing about automotive SEO vendors that really chaps my khakis, it’s when they spread the disinformation that inbound links are bad. They’re not. In fact, they can be very, very good for rankings. It’s important to know the difference between good links and bad links. Here’s the backstory: the Google Penguin update[…]