At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply a component within the formula that creates success. As it pertains to automotive internet marketing, the better way to put it is, “knowledge is the starting point through which discernment, analysis,[…]
The Importance of Knowing What’s Working (and what’s not)
By JDRucker Dealer Analytics, Dealer Tips, General, Uncategorized Feb 03, 2015
Why We Switched to Completely Custom Reports – ‘Have It Your Way’
By JDRucker Dealer Authority, General, Philosophy, Uncategorized Aug 06, 2014
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier this year when they decided to go with “Be Your Way”. Not sure what that means, but they pay marketing minds millions to come up with this stuff, so I suppose[…]