I’m not going to go into too much detail in this blog post. The video does all of the speaking that I need. Instead, I can sum it up very quickly: vendors should spend less time pitching their products and more time educating when on the various networking venues. Our industry is blessed with a[…]
Automotive Vendors Should Be Educating First
By JDRucker Automotive Conferences, Dealer Authority, Philosophy, Uncategorized Aug 11, 2014
Rant – Reputation Management is NOT Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Reputation Management, Uncategorized May 29, 2014
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]