If there’s one thing that we don’t like, it’s conforming. There are plenty of companies out there that conform to the limitations set forth by OEMs and we’re normally not one of them. Most dealers are okay with doing what their OEMs demand when it comes to websites as can be clearly seen with certain[…]
Learning to Embrace Your OEM-Mandated Wesbite
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Philosophy, Uncategorized Jul 20, 2014
Officially Uncertified by Any OEM (and proud of it)
By JDRucker Dealer Authority, Philosophy, Uncategorized Jun 04, 2014
A vendor friend in a different segment of the automotive marketing world made us a wonderful offer yesterday. She really liked what we were doing with our search and social products and offered to introduce and recommend us to her contact at a manufacturer who handled certification for vendors like us. We declined. This, of[…]