How often are we really paying attention to the world around us? Whether it be locally, nationally or internationally, the things that happen around us, affect us all. This includes our customers, as well.
Are You Using World Events to Assess Marketing?
By Subi Ghosh Automotive Content, Dealer Tips, General, Uncategorized May 04, 2016
How Automotive Vendors can Tap Into Madison Avenue Magic
By JDRucker Dealer Authority, General, News, Our Services, Philosophy, TTAP, Uncategorized Jun 26, 2015
When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important side was helping car dealers drive more car buyers to their website and showroom. The second was to help automotive vendors who had the best products in their segment to get[…]
Put that Turkey Down. It’s for Closers Only (aka the dealers ready for 2015).
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Oct 26, 2014
The holidays are right around the corner. Many dealers will be preparing to give turkeys or hams to their team. Some will be planning the company Christmas party. There will even be those who are getting ready to visit family. All of this is important. Work-life balance is one of the things that many successful[…]
The Most Compelling Luxury Car Video Ever
By JDRucker Dealer Tips, General, Offbeat Car News, Uncategorized, Video Marketing Nov 28, 2013
I’m ashamed to admit that I didn’t see this video until just now. It’s old. Hundreds of thousands have seen it and its different variations on YouTube. Millions have probably seen it on television. I’m just seeing it now. Thankfully, it’s that impressive that even after all this time it should be revisited for its[…]
Let’s call it what it is. Despite the fact that just about every car dealership in the country would claim that they would be considered “aggressive” when it comes to marketing strategies, the vast majority of them are not. If the OEM is giving co-op money for an inferior service, most dealers will accept the[…]