Let’s get one thing out of the way from the start. I’m not against the act of buying leads. Purchasing leads through third party sites is one of the easiest ways to control the flow of leads to be at the right level for your internet department. I do believe that too much emphasis is[…]
Buying Leads versus Generating Your Own Sales with Lotlinx
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing May 10, 2014
Not Trying Lotlinx is Pure Insanity
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing Apr 30, 2014
There is one universal question that we ask all of our clients and most of our prospects on just about every call. “Why haven’t you tried Lotlinx yet?” This post is designed to offer rebuttals to the most common objections. We are extremely particular about the products that we’re willing to resell to the point[…]
Why We Love Lotlinx
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing Apr 06, 2014
It’s pretty simple, really. Our company has been very selective with our partners since our inception, but Lotlinx stood out as a real winner for our clients. They possess three primary qualities that make them ideal as a part of our product offering.
VDPs are still the Number One Target
By JDRucker Automotive Advertising, Dealer Tips, General, Uncategorized, VDP Marketing Jan 15, 2014
The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]
LotLinx: VDP Marketing
By JDRucker Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Jan 01, 2014
When people are ready to buy a vehicle, they want to look at one thing and one thing only: information about the vehicle they want to buy. As a result, the most important way to reach people when they are low in the buying funnel is by exposing your vehicle details pages (VDPs) to them[…]