Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal. This is[…]
Automotive Social Media
By JDRucker Automotive Social Media, Our Services, Uncategorized Jan 01, 2015
Why Dealers Attending #DSES Can’t Miss This ‘Social ROI’ Presentation
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 29, 2014
Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances are you’re just as competitive as I am. This isn’t about packing a room. It’s about sharing the most important information I’ve ever had to share at a conference. Las Vegas.[…]
See Subi and JD at #IS20G and #DSES this Fall
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 30, 2014
It’s here. Some car dealers dread this time as it means that they have to travel across the country to keep up with the latest and greatest. Others relish it because they get to travel around the country to see the latest and greatest. The Fall Automotive Conference season is just getting started. Dealer Authority[…]
JD Rucker. Not a Celebrity.
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Mar 19, 2014
It’s important to not take yourself too seriously regardless of any successes that you may have had in the past. One never knows when they’ll fall from the spotlight. In the automotive industry, experts come and go. That’s why promotion videos such as the one below are so important to our company. We don’t take[…]
Current Automotive Social Media Truths
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, Webinars Mar 12, 2014
The important word in the title of this article is “current”. Social media is changing on a regular basis. This webinar was done on March 12, 2014, so there’s always a chance that by the end of the day some of the information could be obsolete. That’s social media. That’s why we love it. It’s[…]
6 Personal Profile Picture Types to Help You Represent Your Business
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 12, 2014
Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile picture portrays the[…]
Press Release: JD Rucker Launches Dealer Authority
By JDRucker Dealer Authority, News, Uncategorized Dec 17, 2013
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the press release for our company launch.