Everyone loves data whether they know it or not. Even those who do not focus on measurements or numbers find value in data when they don’t even realize it. It’s the tools possessing the data that makes it easier for us. At the end of the day, Google is little more than a data accumulation[…]
It’s a Data-Driven World (so give your customers the data!)
By JDRucker General, Uncategorized, VDP Marketing Mar 16, 2015
Get Your Cars in Front of More Shoppers
By JDRucker Dealer Authority, Dealer Tips, Philosophy, Uncategorized, VDP Marketing Apr 18, 2014
It's easy to complicate things. Both car dealers and automotive vendors have a tendency to get aggressive and approach their marketing from a scientific perspective, driven by data and focused on results. This is a good thing. However, it can also lead down the wrong path if you try to over-think it. The reality is[...]
A Hot New Automotive Marketing Technology Hits Beta
By JDRucker Dealer Authority, Dealer Tips, General, News, Uncategorized, VDP Marketing Mar 28, 2014
This is going to be short because it’s pretty much a no-brainer. We have partnered with Carfeine, an automotive technology company, to help launch a private beta of their new SideKick adaptive retargeting website enhancement. “Adaptive retargeting website enhancement.” Yes, it’s a mouthful. In essence, it takes the data available throughout the web and puts[…]
VDPs are still the Number One Target
By JDRucker Automotive Advertising, Dealer Tips, General, Uncategorized, VDP Marketing Jan 15, 2014
The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]