If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]
How the Current SEO Ranking Factors are Applied to Car Dealers
By JDRucker Automotive SEO, Dealer Tips, Infographics, Philosophy, Uncategorized Jun 16, 2015
Automotive Industry is Starting to do Well at Handling Social Customers
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Jan 11, 2014
It has been a long road to get to where we are today. Social media was such a hot topic in the automotive industry a couple of years ago but faded quickly once it became apparent that many of the strategies being pushed by gurus and vendors simply weren’t working. The bulk play of getting[…]
Make Your Search Marketing Perfect in 2014
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 23, 2013
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between SEO and the various advertising models available on search,[…]
Part of Automotive Reputation Management is Knowing Customer Types
By JDRucker Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 21, 2013
There is no way to avoid complaints in the automotive industry (or in any other for that matter). You can’t make all of the people happy all of the time. No matter how much effort you put into top-notch customer service, there will be those who simply won’t accept it as good. They may even[…]
All of the Social Media Design Dimensions You Need (for now)
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Dec 17, 2013
Social media is mostly a visual medium. Sure, there are text posts and link posts, but on most of the networks there’s a tendency to lean in favor of images and videos. That’s why it’s so important to have a clear understanding of the dimensions for display… or at least have some cheat sheets.
Social Media Growth Shows No Signs of Slowing
By JDRucker Automotive Social Media, General, Infographics, Uncategorized Nov 17, 2013
There are certain silly statements that are often made by bloggers and marketing “gurus” from time to time. Sometimes, they post about them to get a rise out of people, often as a way of generating engagement and page views. Other times, changes are made that make their techniques stop working so they dismiss a[…]