As we all know, the world of digital marketing is an ever-evolving landscape. The real challenge lies in staying ahead of the curve. On mainstream platforms such as Facebook, dealers must now approach content creation with detailed strategy, backed by cold, hard cash. The reality is, in order to get your content in front of[…]
How Are You Engaging Your Audience?
By Mike Holland Automotive Advertising, Automotive Social Media, Dealer Authority, General, Uncategorized Apr 14, 2016
#JustAskDA
By JDRucker Dealer Authority, General, Uncategorized Mar 30, 2016
We’ve been noticing some interesting information and “tips” being passed around and wanted to come up with a way to discuss the things we see as a group and share them with you. So, we’re starting a series called Just Ask DA as part of our #DABehindTheScenes initiative. We’re asking our team for input on topics we[…]
Facebook Update
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Mar 30, 2016
Facebook has been making some noise lately with several new features that have definitely changed a user’s experience. The most noticeable ones right now are with video, insights and emoji-likes. If you’re a savvy digital marketer, these changes can be used as an essential part of your campaigns. Here’s the basics of what you should[…]
What does Omni-Channel Marketing Mean For My Dealership?
By Jeff Glackin Dealer Authority, General, Uncategorized Feb 19, 2016
When I got into Digital Marketing most dealerships wouldn’t even consider buying a website. Many didn’t even get a website until they were mandated by the OEM. SEO and Social didn’t exist yet. It has been extremely cool watching the majority of the industry not only adapt to digital but continue to embrace its power[…]