Three years ago, someone said a powerful word to Facebook CEO Mark Zuckerburg that he probably doesn’t hear often. The word was “NO”. That someone who said it was Snapchat CEO Evan Spiegel. Spiegel, 23 years old at the time, rejected Facebook’s bid to buy Snapchat at 3 billion dollars. Many people thought it was[…]
Facebook v Snapchat: Dawn of Streaming Video
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized May 02, 2016
Facebook Update
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Mar 30, 2016
Facebook has been making some noise lately with several new features that have definitely changed a user’s experience. The most noticeable ones right now are with video, insights and emoji-likes. If you’re a savvy digital marketer, these changes can be used as an essential part of your campaigns. Here’s the basics of what you should[…]
Automotive Social Media
By JDRucker Automotive Social Media, Our Services, Uncategorized Jan 01, 2015
Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal. This is[…]
Step-by-Step Guide to Achieving Shocking Results through Automotive Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 11, 2014
It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]
Let Us Show You the Value of Targeted Social Media
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized May 04, 2014
Most of what happens on social media for car dealers is a waste of time. Even if you’re putting money behind it, there’s a very good chance that you’re reaching the wrong people with the wrong message. It doesn’t have to be like that. The real value of social media is not in the size[…]
Videos Work Wonders for Car Dealers on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Mar 16, 2014
Since the birth of our company, we’ve been innovating digital marketing by testing, reading, learning, testing, playing, brainstorming, researching, and testing. Did we mention testing? One of the keys that we’ve found when promoting car dealers through social media is that videos can definitely work well even outside of YouTube. It’s not just about getting[…]
Facebook Ads Are Not Just a Click of a Button
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Feb 27, 2014
For the past five years, Facebook has been trying to master the art of social media advertising. They have had their share of ups and quite a few downs when it comes to success, but one of their biggest businesses successes is actually one of their biggest failures: push button advertising. Page owners on Facebook[…]
Understanding Why Facebook Fraud Doesn’t Affect Car Dealers
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Feb 11, 2014
There was a video put out by Veritasium that highlights a problem many of us have known about for a long time. There are a lot of click farms out there who sell Facebook likes and it’s been a growing industry due to the insane popularity of the social network. One contention of the video[…]
3 P’s of Social Media Marketing
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 02, 2014
Social media seems to be in a constant stage of flux. The tactics and strategies that were in play yesterday might not work as well tomorrow… or may work even better. Keeping up with everything is both the biggest challenge and our biggest advantage; the industry is moving too quickly for the bulk vendors to[…]
All of the Social Media Design Dimensions You Need (for now)
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Dec 17, 2013
Social media is mostly a visual medium. Sure, there are text posts and link posts, but on most of the networks there’s a tendency to lean in favor of images and videos. That’s why it’s so important to have a clear understanding of the dimensions for display… or at least have some cheat sheets.
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