Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be hard pressed to find a dealer who didn’t have one of those opinions about social media. It’s a very polarizing marketing venue. One of the truths that we’ve found in our[…]
Dealer Social Media is About Pushing it to the Edge Without Falling Over
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized, Webinars Jun 13, 2015
Take Us To Your 20 Group. We’ll Bring Croissants (and awesome marketing advice).
By JDRucker Automotive Conferences, Dealer Authority, General, Philosophy, Uncategorized Oct 24, 2014
Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do this because it’s the right thing to do, but there’s another reason we do it which I’ll describe shortly. First, the pitch… Over the last year, we have been blessed with[…]
Automotive Vendors Should Be Educating First
By JDRucker Automotive Conferences, Dealer Authority, Philosophy, Uncategorized Aug 11, 2014
I’m not going to go into too much detail in this blog post. The video does all of the speaking that I need. Instead, I can sum it up very quickly: vendors should spend less time pitching their products and more time educating when on the various networking venues. Our industry is blessed with a[…]
With Space Running Out, Dealers Who Like to Win Need to Grab a Spot at #IS20Group
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, Uncategorized Mar 09, 2014
We're big fans of education. It has always been our premise that the more that dealers know, the easier it will be for them to see our services in an informed light. That's why this article is going up. I have a vested interest in getting the right dealers into the final slots at the[...]