Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do this because it’s the right thing to do, but there’s another reason we do it which I’ll describe shortly. First, the pitch… Over the last year, we have been blessed with[…]
Take Us To Your 20 Group. We’ll Bring Croissants (and awesome marketing advice).
By JDRucker Automotive Conferences, Dealer Authority, General, Philosophy, Uncategorized Oct 24, 2014
I Said WE – Get Over It!
By Subi Ghosh Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
I just got reprimanded by someone in the industry for saying WE as I am no longer one of THEM. Now, they were most likely joking… I hope. And it got me thinking, “Why is it an us versus them?” A dealers vs vendors? Why can’t it just be we? Aren’t we all just car[…]