One of the first things that any company should do when they’re getting formed is to secure their appropriate social media profiles. LinkedIn and YouTube are musts to get going, but they don’t require much effort in the beginning. Foursquare is important for businesses with physical locations. Tumblr should be grabbed even if you’re not[…]
Dealer Authority Now Rocking Facebook, Twitter, Google+, and Pinterest
By JDRucker Dealer Authority, General, Uncategorized Nov 23, 2013
The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the last millennium. At first, many dealers were reluctant to embrace the digital age. It did not run parallel with the old methods of selling cars that relied on people who did[…]
Dealer Digital Marketing Analysis
By JDRucker Dealer Authority, Our Services, Uncategorized Nov 15, 2013
If you don't know what you have going on at the dealership and in your digital marketing, you can't make it better. Over the past three years, we've witnessed an emergence of knowledge within the automotive industry when it comes to managing your digital presence. Dealers are hiring and training people to promote the dealership[...]
Let’s call it what it is. Despite the fact that just about every car dealership in the country would claim that they would be considered “aggressive” when it comes to marketing strategies, the vast majority of them are not. If the OEM is giving co-op money for an inferior service, most dealers will accept the[…]