NOTE: Space on the free trial is limited. We will only be offering this to 15 dealers who apply. Not all dealers will be accepted – our goal is to get a nice mix of different brands, areas of the country, and dealership sizes, so please do not be offended if you are not selected.[…]
Free 30-Day Social Media Management Trial
By JDRucker Automotive Social Media, Dealer Authority, General, Uncategorized Mar 29, 2014
Congratulate Subi Ghosh – @subi101. She’s a VP Now.
By JDRucker Dealer Authority, General, News, Uncategorized Mar 20, 2014
As far back as I can remember, I always wanted to be a talent scout. Okay, so that’s not exactly how the line goes in Goodfellas, but you get the point. I always felt that I had a knack for recognizing talent before it became apparent to everyone else. Sometimes, it’s hard; New England Patriots’[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
Crowdsourcing Our Logo: Which Would YOU Choose?
By JDRucker Dealer Authority, General, News, Uncategorized Feb 01, 2014
Hello friends. We need your help. We’ve gone through over 140 logo options for our company and now we’re down to the final three. Please let us know which one you like the best, any changes you would recommend, and all of that good stuff. Here are the choices. Sorry for the low quality of[…]
We Bought Our First Company (well, part of it) at #NADA2014
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Jan 26, 2014
At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management were high on our list for us to explore at the NADA Convention in New Orleans. We are pleased to announce that we found our partner in reputation management[…]
Why We’re Not Telling ANYONE Our Booth Number at #NADA2014
By JDRucker Dealer Authority, General, News, Uncategorized Jan 19, 2014
It’s the week leading up to NADA and there’s is already a ton of excitement coming from the automotive vendor world. They’re Tweeting, Facebooking, and putting up banner ads with one common theme across the board: their four-digit booth number.
Introducing our CEO, Tyson Madliger
By JDRucker Dealer Authority, General, News, Uncategorized Jan 16, 2014
When I first conceived of starting a new company for automotive digital marketing, I knew that I would need someone to run it. This was the plan from the start, which is why I listed my position on LinkedIn and everywhere else as “Founder” rather than President and/or CEO. My time is spent in the[…]
Press Release: JD Rucker Launches Dealer Authority
By JDRucker Dealer Authority, News, Uncategorized Dec 17, 2013
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the press release for our company launch.
Our New Partners: Internet Marketing and Consulting Services – IM@CS
By JDRucker Dealer Authority, General, News, Uncategorized Dec 12, 2013
In what we hope to be the first of many exciting partnerships in the future, Dealer Authority and IM@CS have formed a channel partnership. In it, Dealer Authority will be working in conjunction with IM@CS’ search and social teams to enhance their product offering and bring a new level of improvement to their clients.
Marketing Best Practices aren’t as Obvious as One Might Think
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Dec 03, 2013
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to realize that there are only two certainties: What worked yesterday may not[…]