Dealers who are ready to utilize aggressive, proven strategies for selling cars through social media are looking for Dealer Authority. Our hands-on style of building a true partnership with our clients combines nicely with the cutting-edge techniques that have made our company grow tremendously since our formation in November, 2013. Here are four differentiators that[…]
Car Dealer Social Media Done Right
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Apr 03, 2016
Yes, We Do SEO for Car Dealers and it’s Amazing
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Apr 23, 2015
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]
Christine Robertson Brings First-Hand Dealership Domination Experience to the Dealer Authority Team
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Mar 18, 2015
The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, and domination strategies to Dealer Authority clients as our new Director of Dealer Strategy. She has been on the A-List of dealership leaders for several years now, building one of the[…]
Automotive Social Media
By JDRucker Automotive Social Media, Our Services, Uncategorized Jan 01, 2015
Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal. This is[…]
How We Deliver the Unfair Advantage to Our Social Media Clients – It’s the People
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 09, 2014
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was wrong. Ever since founding Dealer Authority last[…]
Why We Switched to Completely Custom Reports – ‘Have It Your Way’
By JDRucker Dealer Authority, General, Philosophy, Uncategorized Aug 06, 2014
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier this year when they decided to go with “Be Your Way”. Not sure what that means, but they pay marketing minds millions to come up with this stuff, so I suppose[…]
Tell Your eCommerce Director or Internet Manager to Check Out Dealer Authority
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Jul 21, 2014
As self-serving posts go, this qualifies as being right there at the top. Our goal is to reach the right audience with the right message and we need as much help as anyone else does in making this happen. Dealerships need our services, especially if they’re aggressive and want to do what it takes to[…]
The Most Important Reason to get More Invested in Automotive Social Media
By JDRucker Automotive Social Media, Dealer Tips, Uncategorized Jun 21, 2014
This stuff works wonders and so few dealers and vendors in the automotive industry know about it. By “working wonders”, I mean that it is having an impact on dealerships’ abilities to sell more cars. The reason is pretty straight forward, but oddly missed by so many, and that’s the point. We can thank the[…]
Officially Uncertified by Any OEM (and proud of it)
By JDRucker Dealer Authority, Philosophy, Uncategorized Jun 04, 2014
A vendor friend in a different segment of the automotive marketing world made us a wonderful offer yesterday. She really liked what we were doing with our search and social products and offered to introduce and recommend us to her contact at a manufacturer who handled certification for vendors like us. We declined. This, of[…]
Search. Social. Domination.
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media. On all other platforms, you’re relegated to moving up or down based upon budget. The more you spend with third-party sites, the[…]