The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout[…]
Dealers, It’s Time to Get ‘Touchy-Feely’ with Your Website Content
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Apr 28, 2016
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
How to Use Multipurpose Content on your Dealership Website
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, General, Uncategorized Mar 08, 2015
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today)
By JDRucker Automotive SEO, Automotive Social Media, General, Uncategorized Feb 25, 2015
We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and services sounding confusing as well. They’re really not. In fact, they’re about as straightforward as it gets. The automotive industry is currently experiencing an “up” era on the trend lines. This[…]
Automotive Content Marketing, 2015: Today’s Option is Tomorrow’s Necessity
By JDRucker Automotive Content, Dealer Authority, General, Uncategorized Sep 24, 2014
It would be hard to find one or two out of a 100 car dealers in the country that are truly utilizing content marketing as a strategy for search and social. That’s fine by us – the fewer who do it, the easier it is for us to help clients stand out. However, it won’t[…]
Making Weekend Content Fun Keeps You in Touch with Customers
By JDRucker Automotive Content, Automotive Social Media, Dealer Tips, Uncategorized May 09, 2014
That was a close one. I almost posted a rant about something that really annoyed me in the world of automotive internet marketing, but thankfully I stopped myself. It’s the weekend! Good things often happen on the weekend and people don’t need my doom and gloom. That can wait until Monday.
Put Your Cars In Front of More Buyers Online
By JDRucker Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Philosophy, Uncategorized Mar 27, 2014
Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in front of as many local buyers as possible. Simple.
How You Reply on Social Media is More Important than What You Post
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 17, 2014
There’s a big misconception in the social media world about replies and comments. Many businesses, vendors, and even gurus are focused on their posts first and foremost. Replies to comments are really nothing more than a checkbox-item – “Yep, we reply. Done.” This is a mistake. The difference between social media and all other forms[…]
It’s About Content that People Want to See… and Share
By JDRucker Automotive Content, Dealer Tips, General, Uncategorized Jan 06, 2014
One of the most eye-opening conversations that I’ve ever had in my marketing career happened the other day when a client was discussing content strategy with me. It was one of those moments in which the significance doesn’t hit for a couple of days. This one hit me like a medicine ball to the face.[…]
Psychology: The Reason Your Website Must Work Perfectly
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Nov 22, 2013
If a button here or a link there is broken, it’s not a big deal, right? Wrong.
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