When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to realize that there are only two certainties: What worked yesterday may not[…]
Marketing Best Practices aren’t as Obvious as One Might Think
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Dec 03, 2013
Don’t Keep Ex-Employees and Ex-Vendors as Managers on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Nov 29, 2013
It’s commonly overlooked. I wish I could say that it never happened to me, but after reviewing my Facebook pages and social media tools accounts, I realized that I had made the same error a couple of times. One thing is certain: I’ll (hopefully) never make the same mistake again. Leaving people as managers on[…]
NEVER Automate Your Website Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort to fool the search engines. Automatic page generation has been around for a long time and was extremely effective before the Panda update. That pretty much killed it… or so we[…]
Avoid Spun Content on Your Websites
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Content spinning is an unfortunate necessity in the automotive industry. It’s the practice of taking generic content and attempting to make it unique in the eyes of the search engines by changing portions of the content based upon the target website. For example, there might be a sentence that has all of the same words[…]