Automotive social media, when handled properly, is the most powerful tool that your competitors are not utilizing appropriately today. It is a venue that can be used to dramatically increase sales for your dealership through appropriate targeting and amazing strategies. That’s what we do at Dealer Authority and we’re making a market-exposure push for the[…]
Announcing the 3-2-1 Social Media Liftoff Promotion for June
By JDRucker Automotive Social Media, Dealer Authority, General, Our Services, Uncategorized May 29, 2014
Rant – Reputation Management is NOT Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Reputation Management, Uncategorized May 29, 2014
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]
Let Us Show You the Value of Targeted Social Media
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized May 04, 2014
Most of what happens on social media for car dealers is a waste of time. Even if you’re putting money behind it, there’s a very good chance that you’re reaching the wrong people with the wrong message. It doesn’t have to be like that. The real value of social media is not in the size[…]
Social Media Drives Sales (if you’re doing it right)
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Apr 30, 2014
The promise that was made indirectly by social media sites and directly by social media companies in the early days of the boom a few years ago was that getting in front of the masses was great way to sell more. Fast forward to today and the tune has changed for many, not because the[…]
Car Dealers, Why Would Someone Be ‘Handling’ Your Social Media?
By JDRucker Automotive Social Media, General, Uncategorized Apr 19, 2014
There are dealers that are putting effort into social media and those who are not. Both of these categories of dealers are perfectly acceptable; social media is an all-in or all-out thing. There are strategies that work for those who are putting in the time, money, and effort to make it a business-driver and there’s[…]
Internal versus Outsourced Social Media: Why a Hybrid Makes the Most Sense
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Apr 12, 2014
There are three basic types of customers that we work with when it comes to social media. That’s not to say that we classify our clients or anything – they all get the best in a way that fits in with their needs and assets. In automotive social media, the results are all that really[…]
We Apologize. The Free Social Media Trial Was More Successful Than We Could Bear.
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, News, Uncategorized Apr 03, 2014
As Harry Doyle would say, the expectations we set for our social media trial was, “Juuuuust a bit outside.” Bob Uecker‘s iconic play-by-play character in Major League watched a pitch fly seven feet off the plate, which is about how far away our estimates were. We thought we would get a handful and run the[…]
Free 30-Day Social Media Management Trial
By JDRucker Automotive Social Media, Dealer Authority, General, Uncategorized Mar 29, 2014
NOTE: Space on the free trial is limited. We will only be offering this to 15 dealers who apply. Not all dealers will be accepted – our goal is to get a nice mix of different brands, areas of the country, and dealership sizes, so please do not be offended if you are not selected.[…]
Twitter Ads Bring the Localized Exposure Your Competitors Aren’t Getting
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Mar 29, 2014
When we discuss social media, the conversation almost always revolves around Facebook. This is by design; Facebook is the big dog and the chances of a car dealer selling a car through social is by far easiest through Facebook. With that said, a complete automotive social media presence has to include Twitter. For the most[…]
Put Your Cars In Front of More Buyers Online
By JDRucker Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Philosophy, Uncategorized Mar 27, 2014
Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in front of as many local buyers as possible. Simple.