The automotive industry needs better SEO. That’s a blanket statement because the need is so great. It’s not just dealers. It’s not just vendors. The SEO that goes out there for the majority of the industry is a poor consolidation of ingredients that simply can’t pass the Google or Bing taste test. We need the[…]
Search Engine Optimizers should be Replaced by Search Engine Chefs
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jul 01, 2014
If You’re Finding Us, We Can Help Your Customers Find You
By JDRucker Automotive Advertising, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized May 01, 2014
A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, perhaps thousands of vendors vying for your attention. The automotive industry is saturated with an extremely large number of dealer-specific marketing vendors – probably more than any other industry. Standing out[…]
SEO is About Traffic, Not Rankings
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Apr 20, 2014
It’s amazing how the measurements of SEO strength have remained obscured for so long. We can’t claim pure innocence here; when showing wins for our clients or presenting during product pitches, we point to rankings from time to time as well. However, this is not a true indicator of SEO prowess in most cases. Search[…]
Put Your Cars In Front of More Buyers Online
By JDRucker Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Philosophy, Uncategorized Mar 27, 2014
Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in front of as many local buyers as possible. Simple.
It was Great Discussing Automotive SEO on Auto Dealer Live
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
Content Marketing is About Quality, Not Size
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, Dealer Websites, General, Uncategorized Dec 28, 2013
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to fight, you’d probably put your money on the huge, muscular Jabbar rather than the miniscule Lee. In the incomplete movie, Game of Death, Lee beats Jabbar in a fight. It was[…]
OEM-Mandated Sites Don’t Have to Be Bad
By JDRucker Automotive Content, Automotive SEO, Dealer Websites, General, Uncategorized Nov 20, 2013
Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection of vendors that are approved to build sites. This doesn’t have to be a bad thing if you do what you can to make it better.
Commenting is Not Good Link-Building but it isn’t Bad Either
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Nov 16, 2013
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that visible in blog comments are no-follow anyway and the sites that have dofollow plugins are often flooded with links to poor sites, potentially putting your links in a bad neighborhood. On[…]
What the 2013 Search Ranking Factors Survey Tells Us About 2014
By JDRucker Automotive SEO, General, Uncategorized Nov 15, 2013
If there’s one thing you can count on about the Google search ranking algorithm, it’s change. The search giant tweaks and adjusts its search algorithm an average of more than once per day. The majority of these changes go completely unnoticed, but every now and then, they spring a search animal on us (Panda, Penguin,[…]
NEVER Automate Your Website Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort to fool the search engines. Automatic page generation has been around for a long time and was extremely effective before the Panda update. That pretty much killed it… or so we[…]
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