The rules of the game have changed… again. Just when an automotive SEO company believes that they have the system figured out, Google and Bing go and change it all over again. This is a good thing for dealers who have the right automotive SEO partner. At Dealer Authority, we embrace change. We desire it. Every[…]
Automotive SEO
By JDRucker Our Services, Uncategorized Jul 01, 2016
Dealers, Don’t Get Locked Out of Exclusive SEO
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Uncategorized Mar 21, 2016
In the very beginning of our journey, we knew one thing for certain. We wanted to offer automotive SEO solutions that were exclusive to a market. It’s not that you can’t do SEO for more than one dealership with the same brand in the same metro area, but it doesn’t make sense to have more[…]
Unorthodox Automotive Website Marketing Strategies Might Just Be the Eagle You Need
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015
Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
Yes, We Do SEO for Car Dealers and it’s Amazing
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Apr 23, 2015
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]
How to Use Multipurpose Content on your Dealership Website
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, General, Uncategorized Mar 08, 2015
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]
Content by Itself is Like Serving Broth as Soup
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jan 16, 2015
If you don’t like soup, you should still read this article. If you think your search engine optimization is doing okay, you should still read this article. In the soup and SEO worlds, what we think we like today can be usurped by something with more flavor. It was hard to draw this comparison on[…]
The Biggest Reason that Bad SEO is Costing Your Dealership Money
By JDRucker Automotive PPC, Automotive SEO, Dealer Tips, General, Uncategorized Jan 13, 2015
Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the industry[…]
Dealership SEO – Final Call for Exclusivity Clients
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Dec 17, 2014
It is with extreme excitement and a hint of sadness that we bring 2014 to a close with a “last call” of sorts. As search, social, and content continue to merge into a unified strategy for car dealers, we will be launching our new services in early 2015. As a result, a la carte exclusive[…]
Don’t Fear Links. Fear Bad Links.
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Sep 19, 2014
If there’s one thing about automotive SEO vendors that really chaps my khakis, it’s when they spread the disinformation that inbound links are bad. They’re not. In fact, they can be very, very good for rankings. It’s important to know the difference between good links and bad links. Here’s the backstory: the Google Penguin update[…]
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