Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
Unorthodox Automotive Website Marketing Strategies Might Just Be the Eagle You Need
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015
How the Automotive World Fell Behind on PPC
By JDRucker Automotive PPC, Dealer Tips, General, Uncategorized Jul 07, 2015
If you look back a couple of years, ours was the industry to catch. Many vendors really mastered what Google Adwords could deliver to dealers, building or integrating technology that allowed for an industry within an industry. In fact, 10 of the 28 Google premier SMB partners are automotive-specific. That was two years ago. Today,[…]
If You can’t Win with Money, You have to Fight with Messaging
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jul 02, 2015
The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.
Automotive PPC
By JDRucker Automotive PPC, Our Services, Uncategorized Jul 01, 2015
In February, 2014, we set out to find the best PPC partner in the automotive industry. We knew that our strengths were in organic search marketing and social media and we assumed that we could identify a service that shared our mindset of domination and having the best possible product available to car dealers. We[…]
How Dealer Partnerships should Really Work
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized May 06, 2015
The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for dealers; through content, we’re able to make a dramatic impact on the amount of cars they can sell. Last month, we initiated and[…]
Why Automotive Social Media Advertising is Better than Paid Search
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 30, 2014
I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is real life. I just said something that most (including me) would never[…]
Calling Out Vendors on the PPC Service Fee Percentage
By JDRucker Automotive PPC, Dealer Tips, Philosophy, Uncategorized Apr 21, 2014
This is definitely going to be an unpopular post with many vendors, particularly in the automotive industry. It’s a debate that has been raging since before I even hit the vendor side of the business and I still recall a conversation about it that I had with a company when I was at my last[…]
The Wrong Way to Make a Car Dealer PPC Landing Page
By JDRucker Automotive Advertising, Automotive PPC, Dealer Tips, General, Uncategorized Dec 11, 2013
There are certain simple rules that apply to nearly all landing pages. Some of those rules are solid and should never be broken. Others require tinkering based upon the situation, but even those must be tempered with common sense in order to make sure you’re not overthinking yourself out of a good lead and a[…]