One of the most promising attributes of the internet has always been to help dealers become part of the conversation regardless of their size. Everyone from small town dealers with limited inventory to huge dealer groups spread out across the country could make an impact by becoming an option for a consumer base that was doing less driving[…]
The Goals have Changed for Car Dealers
By JDRucker Dealer Authority, General, Philosophy, Uncategorized, VDP Marketing May 27, 2016
Introducing DealerBar, an Exclusive Automotive Community… For Everyone
By JDRucker General, News, Uncategorized Sep 15, 2014
Back in 2007, we built one of the first automotive networks on the Ning platform. I say “one of the first” because there were several that popped up either shortly after or right before. The dates aren’t important. The concept is what matters. Over the years, there have been several that have come and gone.[…]
If You’re Finding Us, We Can Help Your Customers Find You
By JDRucker Automotive Advertising, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized May 01, 2014
A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, perhaps thousands of vendors vying for your attention. The automotive industry is saturated with an extremely large number of dealer-specific marketing vendors – probably more than any other industry. Standing out[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
Why Every Canadian Car Dealer Should Join the Dealer Success Network
By JDRucker Dealer Tips, General, Uncategorized Jan 06, 2014
For the last seven years, I have been following the various automotive social networks. The majority of them are on the Ning platform but there are a couple of strong exceptions. In many ways, they’re all the same other than the audiences. You can look at Automotive Digital Marketing and Dealer Elite, for example, and[…]
Digital Marketing Snake Oil: How to Avoid It @SteveStauning
By JDRucker Automotive Consultation, Dealer Tips, General, Uncategorized Dec 31, 2013
One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors used by many automotive digital marketing vendors. It’s not just during the sales process. Many of them seem to be addicted to doing everything they can to prove they’re delivering good[…]