One of the most eye-opening conversations that I’ve ever had in my marketing career happened the other day when a client was discussing content strategy with me. It was one of those moments in which the significance doesn’t hit for a couple of days. This one hit me like a medicine ball to the face.[…]
It’s About Content that People Want to See… and Share
By JDRucker Automotive Content, Dealer Tips, General, Uncategorized Jan 06, 2014
OEM-Mandated Sites Don’t Have to Be Bad
By JDRucker Automotive Content, Automotive SEO, Dealer Websites, General, Uncategorized Nov 20, 2013
Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection of vendors that are approved to build sites. This doesn’t have to be a bad thing if you do what you can to make it better.