When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important side was helping car dealers drive more car buyers to their website and showroom. The second was to help automotive vendors who had the best products in their segment to get[…]
How Automotive Vendors can Tap Into Madison Avenue Magic
By JDRucker Dealer Authority, General, News, Our Services, Philosophy, TTAP, Uncategorized Jun 26, 2015
Put that Turkey Down. It’s for Closers Only (aka the dealers ready for 2015).
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Oct 26, 2014
The holidays are right around the corner. Many dealers will be preparing to give turkeys or hams to their team. Some will be planning the company Christmas party. There will even be those who are getting ready to visit family. All of this is important. Work-life balance is one of the things that many successful[…]
How to Sell a 17-Year-Old Nissan Maxima Like a Champ
By JDRucker Offbeat Car News, Uncategorized, Video Marketing Dec 19, 2013
If you’re going to sell your beat up 17-year-old Nissan Maxima, you might as well do it with panache. That’s what the owner of this particular Maxima did with an epic Craigslist ad and an accompanying YouTube video that are nothing short of brilliant.
The Most Compelling Luxury Car Video Ever
By JDRucker Dealer Tips, General, Offbeat Car News, Uncategorized, Video Marketing Nov 28, 2013
I’m ashamed to admit that I didn’t see this video until just now. It’s old. Hundreds of thousands have seen it and its different variations on YouTube. Millions have probably seen it on television. I’m just seeing it now. Thankfully, it’s that impressive that even after all this time it should be revisited for its[…]