This is going to be short because it’s pretty much a no-brainer. We have partnered with Carfeine, an automotive technology company, to help launch a private beta of their new SideKick adaptive retargeting website enhancement. “Adaptive retargeting website enhancement.” Yes, it’s a mouthful. In essence, it takes the data available throughout the web and puts[…]
A Hot New Automotive Marketing Technology Hits Beta
By JDRucker Dealer Authority, Dealer Tips, General, News, Uncategorized, VDP Marketing Mar 28, 2014
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
VDPs are still the Number One Target
By JDRucker Automotive Advertising, Dealer Tips, General, Uncategorized, VDP Marketing Jan 15, 2014
The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]
LotLinx: VDP Marketing
By JDRucker Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Jan 01, 2014
When people are ready to buy a vehicle, they want to look at one thing and one thing only: information about the vehicle they want to buy. As a result, the most important way to reach people when they are low in the buying funnel is by exposing your vehicle details pages (VDPs) to them[…]
Variations: An Important Bit of Advice from @LotPopAuto
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized, VDP Marketing Dec 26, 2013
Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for navigation or nav? Yes.
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