If there’s one thing about automotive SEO vendors that really chaps my khakis, it’s when they spread the disinformation that inbound links are bad. They’re not. In fact, they can be very, very good for rankings. It’s important to know the difference between good links and bad links. Here’s the backstory: the Google Penguin update[…]
Don’t Fear Links. Fear Bad Links.
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Sep 19, 2014
How Can You Afford to NOT Spend Thousands on Social Media Every Month?
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, VDP Marketing Sep 18, 2014
It’s a good thing we have communication technology. If I had to do all of my social media presentations face-to-face with dealers, I would get tossed in the looney bin or slapped across the face for using crazy talk. The phrase that catches dealers the most: “We recommend your social media advertising budget should be[…]
Dealer Authority Partners with LotVantage to Offer Social Media AutoPilot
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 15, 2014
In an ideal world, a dealership will do one of two things: they’ll hire a full time social media and content marketing person per rooftop to take advantage of the most important aspects of digital marketing for 2015, or they’ll hire us to do the same at a lower cost but to a lesser degree.[…]
Introducing DealerBar, an Exclusive Automotive Community… For Everyone
By JDRucker General, News, Uncategorized Sep 15, 2014
Back in 2007, we built one of the first automotive networks on the Ning platform. I say “one of the first” because there were several that popped up either shortly after or right before. The dates aren’t important. The concept is what matters. Over the years, there have been several that have come and gone.[…]
Wanted: Dealers that ‘Get It’ About Driving Targeted Traffic to their Website through Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 11, 2014
This is JD going rogue. Completely unauthorized. My team will probably be upset. It had to be said, though. It’s that important. In two decades in the automotive industry, I can only remember two times when I’ve been this frustrated. The first was around 2003 when I paid out of my own salary to get[…]
Opening the Seven Major Doors of Social Media Advertising
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Sep 07, 2014
Automotive social media is hands down, by far the easiest way to get the right message in front of the right people at the right time. I would debate that with anyone taking whatever marketing methodology they’d like. The good news is that there are so many great options available on sites like Facebook to[…]
Black Chrome Vinyl-Wrapped Scion FR-S
By JDRucker Offbeat Car News, Social Cars, Uncategorized Sep 07, 2014
There are new paint jobs, and then there are “vehicle imaging services”. The folks over at EuroWraps used the latter to transform this amazing car into something that can only be seen, never fully described. Even the image doesn’t do its beauty justice.
Automotive Social Media Advertising with Guaranteed Results
By JDRucker Automotive Social Media, Dealer Authority, General, Our Services, Uncategorized Sep 04, 2014
Have you given up on the floodgates that social media was supposed to open for your dealership? Maybe social media isn’t all it was cracked up to be. Or maybe, just maybe, you haven’t been shown the real ROI of automotive social media. There is a clear and demonstrable return on investment possible through social[…]
Erika Simms. Social Media Expert. Dealer Authority’s Newest Director.
By JDRucker General, Uncategorized Sep 03, 2014
The team at Dealer Authority is ecstatic about announcing that Erika Simms has joined the crew as our new Director of Social Media. She brings the proper combination of retail automotive experience and vendor know-how to our rapidly expanding social media services. Erika first caught our attention three years ago before we even formed Dealer[…]
Stop Asking for Pointless Actions on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Sep 03, 2014
Social media is a fickle beast. What worked yesterday may not work today but may work again tomorrow. In the case of asking for social actions, it’s a trend that died a little while ago and likely will not return. Anyone who has spent any time on social media has seen them. They’re ask people[…]