We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and services sounding confusing as well. They’re really not. In fact, they’re about as straightforward as it gets. The automotive industry is currently experiencing an “up” era on the trend lines. This[…]
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today)
By JDRucker Automotive SEO, Automotive Social Media, General, Uncategorized Feb 25, 2015
Learning from Outside of Automotive Brings Innovations to Car Dealers
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Feb 18, 2015
Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes the car business so special and the things we all can do to make it better. First and foremost, there’s a reason that outside companies rarely succeed when they try to[…]
The Importance of Knowing What’s Working (and what’s not)
By JDRucker Dealer Analytics, Dealer Tips, General, Uncategorized Feb 03, 2015
At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply a component within the formula that creates success. As it pertains to automotive internet marketing, the better way to put it is, “knowledge is the starting point through which discernment, analysis,[…]
Every Dealer is on Social Media, But Only the Elite Know the Real Secret to ROI
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Jan 27, 2015
There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social. In fact, the only redeeming quality of[…]
How to REALLY Manage Your Dealership’s Reputation
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Jan 26, 2015
Reputation is a big deal in the automotive industry. Most dealers are looking at it. Every reputation vendor is placing it as the highest priority for dealers. Let’s look at some of the realities of the industry and reputation so you can make the right decisions. What is real reputation management? How do you see[…]
Content by Itself is Like Serving Broth as Soup
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jan 16, 2015
If you don’t like soup, you should still read this article. If you think your search engine optimization is doing okay, you should still read this article. In the soup and SEO worlds, what we think we like today can be usurped by something with more flavor. It was hard to draw this comparison on[…]
The Biggest Reason that Bad SEO is Costing Your Dealership Money
By JDRucker Automotive PPC, Automotive SEO, Dealer Tips, General, Uncategorized Jan 13, 2015
Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the industry[…]
Hiring Jeff and Promoting Subi. That’s How We’re Rolling in 2015.
By JDRucker Dealer Authority, General, News, Uncategorized Jan 06, 2015
The automotive industry deserves a better digital marketing solution and we want to give it to them. To help us in our efforts, we have promoted Subi Ghosh to Executive Vice President while hiring Jeff Glackin to be our Vice President of Sales. Glackin brings 22 years of automotive vendor experience to the table as[…]
“Don’t Let a Culture Problem Flatline Your Dealership” – #NADA2015
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Jan 04, 2015
It doesn’t matter whether you’ve been in the car business for a short time or your entire adult life. You learn about it very quickly. This is a business that is different in so many ways, allowing those of us who are fortunate enough to be in it to flourish and appreciate the things that[…]
Automotive Social Media
By JDRucker Automotive Social Media, Our Services, Uncategorized Jan 01, 2015
Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal. This is[…]