As we all know, the world of digital marketing is an ever-evolving landscape. The real challenge lies in staying ahead of the curve. On mainstream platforms such as Facebook, dealers must now approach content creation with detailed strategy, backed by cold, hard cash. The reality is, in order to get your content in front of[…]
How Are You Engaging Your Audience?
By Mike Holland Automotive Advertising, Automotive Social Media, Dealer Authority, General, Uncategorized Apr 14, 2016
Car Dealer Social Media Done Right
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Apr 03, 2016
Dealers who are ready to utilize aggressive, proven strategies for selling cars through social media are looking for Dealer Authority. Our hands-on style of building a true partnership with our clients combines nicely with the cutting-edge techniques that have made our company grow tremendously since our formation in November, 2013. Here are four differentiators that[…]
#JustAskDA
By JDRucker Dealer Authority, General, Uncategorized Mar 30, 2016
We’ve been noticing some interesting information and “tips” being passed around and wanted to come up with a way to discuss the things we see as a group and share them with you. So, we’re starting a series called Just Ask DA as part of our #DABehindTheScenes initiative. We’re asking our team for input on topics we[…]
Facebook Update
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Mar 30, 2016
Facebook has been making some noise lately with several new features that have definitely changed a user’s experience. The most noticeable ones right now are with video, insights and emoji-likes. If you’re a savvy digital marketer, these changes can be used as an essential part of your campaigns. Here’s the basics of what you should[…]
Dealers, Don’t Get Locked Out of Exclusive SEO
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Uncategorized Mar 21, 2016
In the very beginning of our journey, we knew one thing for certain. We wanted to offer automotive SEO solutions that were exclusive to a market. It’s not that you can’t do SEO for more than one dealership with the same brand in the same metro area, but it doesn’t make sense to have more[…]
Automotive Website Marketing Strategy
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Our Services, Uncategorized Mar 10, 2016
So, you’ve had your website built. You’re excited about getting all of the new gadgets, widgets, and popups going so you can drive more business through the wonderful world of the internet.
What does Omni-Channel Marketing Mean For My Dealership?
By Jeff Glackin Dealer Authority, General, Uncategorized Feb 19, 2016
When I got into Digital Marketing most dealerships wouldn’t even consider buying a website. Many didn’t even get a website until they were mandated by the OEM. SEO and Social didn’t exist yet. It has been extremely cool watching the majority of the industry not only adapt to digital but continue to embrace its power[…]
The Automotive Industry… as a High School
By Subi Ghosh Dealer Authority, General, Uncategorized Dec 07, 2015
Have you ever viewed the industry as a high school? Think about it for a minute. I’ve had this theory for some time. My brain sees really odd trends. I don’t know why or how but that is how I visualize anything. This particular theory is something I thought of and discussed with a few[…]
A Little Perspective on the Evolution of Car Sales
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy, Uncategorized Dec 03, 2015
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
Introducing the Newest Layer of Our Dealer Services: Consultation
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, News, Our Services, Uncategorized Sep 21, 2015
We are ecstatic to announce that we’re adding a new wrinkle to our offering. Our only regret is that we didn’t recognize our ability in this regard sooner. Today, we’re officially offering consultation to our clients!