There are times when shortcuts make sense. Content creation is not one of those times. You absolutely, positively never want to scrape content from another website in order to try to bulk it up.
Do Not Scrape Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
The Holistic Aspect of Automotive Internet Marketing
By JDRucker General, Philosophy, Uncategorized Nov 15, 2013
ho·lis·tic /hōˈlistik/ adjective characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole At Dealer Authority, we believe in a completely holistic approach to digital marketing for car dealers. The old ways of having this company doing SEO, this other company doing social media, and an[…]
The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the last millennium. At first, many dealers were reluctant to embrace the digital age. It did not run parallel with the old methods of selling cars that relied on people who did[…]
Dealer Digital Marketing Analysis
By JDRucker Dealer Authority, Our Services, Uncategorized Nov 15, 2013
Let’s call it what it is. Despite the fact that just about every car dealership in the country would claim that they would be considered “aggressive” when it comes to marketing strategies, the vast majority of them are not. If the OEM is giving co-op money for an inferior service, most dealers will accept the[…]