There are plenty of techniques and services available to help businesses get more reviews on sites like Google, Yelp, and DealerRater. While these services often (but don’t always) work well to get more reviews, the cost to make it happen can often be used better budgeted elsewhere and the crutch that they create for your[…]
Highlight and Respond: The Best (though not easiest) Way to Get More Reviews
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Nov 26, 2013
Dealer Authority Now Rocking Facebook, Twitter, Google+, and Pinterest
By JDRucker Dealer Authority, General, Uncategorized Nov 23, 2013
One of the first things that any company should do when they’re getting formed is to secure their appropriate social media profiles. LinkedIn and YouTube are musts to get going, but they don’t require much effort in the beginning. Foursquare is important for businesses with physical locations. Tumblr should be grabbed even if you’re not[…]
Psychology: The Reason Your Website Must Work Perfectly
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Nov 22, 2013
If a button here or a link there is broken, it’s not a big deal, right? Wrong.
OEM-Mandated Sites Don’t Have to Be Bad
By JDRucker Automotive Content, Automotive SEO, Dealer Websites, General, Uncategorized Nov 20, 2013
Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection of vendors that are approved to build sites. This doesn’t have to be a bad thing if you do what you can to make it better.
Social Media Growth Shows No Signs of Slowing
By JDRucker Automotive Social Media, General, Infographics, Uncategorized Nov 17, 2013
There are certain silly statements that are often made by bloggers and marketing “gurus” from time to time. Sometimes, they post about them to get a rise out of people, often as a way of generating engagement and page views. Other times, changes are made that make their techniques stop working so they dismiss a[…]
Commenting is Not Good Link-Building but it isn’t Bad Either
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Nov 16, 2013
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that visible in blog comments are no-follow anyway and the sites that have dofollow plugins are often flooded with links to poor sites, potentially putting your links in a bad neighborhood. On[…]
New Google Ad Formats Shows them Testing the Mobilization of the Desktop
By JDRucker Automotive PPC, General, Uncategorized Nov 16, 2013
Every time Google makes a change to their advertising formats and placement, everyone rushes to the erroneous conclusion that they’re just trying something to get more ad clicks. This is not and rarely is the reason for their latest test models. There are definitely changes that they’ve made to promote their ads, but most of[…]
What the 2013 Search Ranking Factors Survey Tells Us About 2014
By JDRucker Automotive SEO, General, Uncategorized Nov 15, 2013
If there’s one thing you can count on about the Google search ranking algorithm, it’s change. The search giant tweaks and adjusts its search algorithm an average of more than once per day. The majority of these changes go completely unnoticed, but every now and then, they spring a search animal on us (Panda, Penguin,[…]
NEVER Automate Your Website Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort to fool the search engines. Automatic page generation has been around for a long time and was extremely effective before the Panda update. That pretty much killed it… or so we[…]
Avoid Spun Content on Your Websites
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Content spinning is an unfortunate necessity in the automotive industry. It’s the practice of taking generic content and attempting to make it unique in the eyes of the search engines by changing portions of the content based upon the target website. For example, there might be a sentence that has all of the same words[…]