The transition period is over. Now, it’s official that Facebook is heading in the very lucrative and unfortunately annoying direction of making their business relevance a pay-to-play endeavor. Some might think that since we offer a service that manages and optimizes Facebook advertising and marketing that we would consider this to be a good thing,[…]
Facebook Pay-to-Play Gives Dealers Two Options
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Dec 15, 2013
Our New Partners: Internet Marketing and Consulting Services – IM@CS
By JDRucker Dealer Authority, General, News, Uncategorized Dec 12, 2013
In what we hope to be the first of many exciting partnerships in the future, Dealer Authority and IM@CS have formed a channel partnership. In it, Dealer Authority will be working in conjunction with IM@CS’ search and social teams to enhance their product offering and bring a new level of improvement to their clients.
The Wrong Way to Make a Car Dealer PPC Landing Page
By JDRucker Automotive Advertising, Automotive PPC, Dealer Tips, General, Uncategorized Dec 11, 2013
There are certain simple rules that apply to nearly all landing pages. Some of those rules are solid and should never be broken. Others require tinkering based upon the situation, but even those must be tempered with common sense in order to make sure you’re not overthinking yourself out of a good lead and a[…]
The 1996 Toyota Supra Twin Turbo was the first one to not offer a manual transmission and made the targa roof standard.
How Toyota Used Google +Post Ads to Launch a Car
By JDRucker Automotive Advertising, Automotive PPC, Automotive Social Media, Dealer Tips, General, Uncategorized Dec 09, 2013
Finally, Google is using their extreme reach to a large chunk of the internet to make their Google+ social network more effective for businesses. The announcement of +Post ads is by far the most exciting news to come out in a long time from a business perspective for Google+.
Profound Customer Relationships: How I Learned It and Why Dealers Should Learn It, Too
By JDRucker Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy, Uncategorized Dec 06, 2013
During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and the reason that very few people ever leave. I[…]
Marketing Best Practices aren’t as Obvious as One Might Think
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Dec 03, 2013
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to realize that there are only two certainties: What worked yesterday may not[…]
Why We’re Betting High on Tumblr
By JDRucker Automotive Content, Dealer Tips, General, Uncategorized Dec 01, 2013
When we first started using Tumblr in my former company about six years ago, we had challenges finding the real value for dealers. Sure, it was a quick and easy blogging platform that had a growing community and the potential for greatness, but the community within Tumblr seemed to be heading away from our clients’[…]
Don’t Keep Ex-Employees and Ex-Vendors as Managers on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Nov 29, 2013
It’s commonly overlooked. I wish I could say that it never happened to me, but after reviewing my Facebook pages and social media tools accounts, I realized that I had made the same error a couple of times. One thing is certain: I’ll (hopefully) never make the same mistake again. Leaving people as managers on[…]
The Most Compelling Luxury Car Video Ever
By JDRucker Dealer Tips, General, Offbeat Car News, Uncategorized, Video Marketing Nov 28, 2013
I’m ashamed to admit that I didn’t see this video until just now. It’s old. Hundreds of thousands have seen it and its different variations on YouTube. Millions have probably seen it on television. I’m just seeing it now. Thankfully, it’s that impressive that even after all this time it should be revisited for its[…]