This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between SEO and the various advertising models available on search,[…]
Make Your Search Marketing Perfect in 2014
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 23, 2013
Let’s face it. There’s nothing that has consistently spoken to lovers of American automotive speed over the decades than the Chevrolet Corvette. The release of the C7 Stingray has brought much-needed excitement to the brand and the proud family of sports cars and rightfully so. As you can see from this “family reunion”, there is[…]
2013 Social Media Stats Point to Changes in 2014
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Dec 22, 2013
Every year, we get a new batch of social media statistics that are intended to blow our minds from the sheer bulk of the industry. As the years pass, the mind-blowing aspects start to fade. We get it. Social media is huge. It’s getting bigger every day. In December every year and January the following[…]
Our Five Favorite @Ford Mustangs from Each Decade
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
For the past 50 years, Ford has been a dominant player in the world of American sports cars with their iconic Mustang lineup. The latest release, the 2015 coming next year, keeps the hits coming, something that has been constant other than an embarrassing stint in the late 70s and early 80s when they weren’t[…]
2014 Porsche 918 Spyder Hybrid – Yours for Under a Million Dollars
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
As supercars go, there aren’t a lot that can compare to the million-dollar 2014 Porsche 918 Spyder Hybrid. Yes, hybrid. It hits 60mph in 2.8 seconds and tops out at 211mph. This isn’t a hybrid for the sake of fuel efficiency – it’s the type of technology necessary to boost it up near 900-HP. We’re[…]
Bugattis for the Ages: Type 57 SC Atlantic and the Veyron
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
Bugatti is the type of manufacturer that transcends time. The Type 57 produced from 1934 to 1940, represented exclusive luxury to the tune of hundreds – just over a hundred were produced during its run. The Veyron is the modern-day equivalent, equally unique and representative of old-school luxury with today’s amenities.
Part of Automotive Reputation Management is Knowing Customer Types
By JDRucker Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 21, 2013
There is no way to avoid complaints in the automotive industry (or in any other for that matter). You can’t make all of the people happy all of the time. No matter how much effort you put into top-notch customer service, there will be those who simply won’t accept it as good. They may even[…]
How to Sell a 17-Year-Old Nissan Maxima Like a Champ
By JDRucker Offbeat Car News, Uncategorized, Video Marketing Dec 19, 2013
If you’re going to sell your beat up 17-year-old Nissan Maxima, you might as well do it with panache. That’s what the owner of this particular Maxima did with an epic Craigslist ad and an accompanying YouTube video that are nothing short of brilliant.
Press Release: JD Rucker Launches Dealer Authority
By JDRucker Dealer Authority, News, Uncategorized Dec 17, 2013
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the press release for our company launch.
All of the Social Media Design Dimensions You Need (for now)
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Dec 17, 2013
Social media is mostly a visual medium. Sure, there are text posts and link posts, but on most of the networks there’s a tendency to lean in favor of images and videos. That’s why it’s so important to have a clear understanding of the dimensions for display… or at least have some cheat sheets.