There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]
Rant – Reputation Management is NOT Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Reputation Management, Uncategorized May 29, 2014
Why a Nimble Automotive Marketing Strategy is Imperative
By JDRucker Dealer Authority, General, Our Services, Uncategorized May 26, 2014
What worked yesterday may not work today but may work again tomorrow. Over the years, I’ve used these words to explain how both search engine optimization and social media marketing operate. They do not exist in a static environment. By their very nature, they are in constant states of change, both internally as well as[…]
Buying Leads versus Generating Your Own Sales with Lotlinx
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing May 10, 2014
Let’s get one thing out of the way from the start. I’m not against the act of buying leads. Purchasing leads through third party sites is one of the easiest ways to control the flow of leads to be at the right level for your internet department. I do believe that too much emphasis is[…]
Making Weekend Content Fun Keeps You in Touch with Customers
By JDRucker Automotive Content, Automotive Social Media, Dealer Tips, Uncategorized May 09, 2014
That was a close one. I almost posted a rant about something that really annoyed me in the world of automotive internet marketing, but thankfully I stopped myself. It’s the weekend! Good things often happen on the weekend and people don’t need my doom and gloom. That can wait until Monday.
Find Tyson and Subi at #DD16 for a #SelfieSurprise (w/ #bacon)
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, General, News, Uncategorized May 05, 2014
It’s conference time again in the automotive industry as dealers and vendors descend upon Atlantic City for Digital Dealer 16. There will be speakers. There will be booths. There will be dealers. There will be Tysons and Subis. Actually, there will probably only be one Tyson/Subi combo, and they’re the ones to find at Digital[…]
Let Us Show You the Value of Targeted Social Media
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized May 04, 2014
Most of what happens on social media for car dealers is a waste of time. Even if you’re putting money behind it, there’s a very good chance that you’re reaching the wrong people with the wrong message. It doesn’t have to be like that. The real value of social media is not in the size[…]
If You’re Finding Us, We Can Help Your Customers Find You
By JDRucker Automotive Advertising, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized May 01, 2014
A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, perhaps thousands of vendors vying for your attention. The automotive industry is saturated with an extremely large number of dealer-specific marketing vendors – probably more than any other industry. Standing out[…]
Not Trying Lotlinx is Pure Insanity
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing Apr 30, 2014
There is one universal question that we ask all of our clients and most of our prospects on just about every call. “Why haven’t you tried Lotlinx yet?” This post is designed to offer rebuttals to the most common objections. We are extremely particular about the products that we’re willing to resell to the point[…]
Social Media Drives Sales (if you’re doing it right)
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Apr 30, 2014
The promise that was made indirectly by social media sites and directly by social media companies in the early days of the boom a few years ago was that getting in front of the masses was great way to sell more. Fast forward to today and the tune has changed for many, not because the[…]
Dealer Authority Reviews ActivEngage: First Thoughts
By JDRucker Dealer Tips, General, TTAP, Uncategorized Apr 28, 2014
When we initially started our journey to find the best chat providers in the industry, we really thought we would come out of this with a handful of good ones and a handful of bad ones. So far, we’ve reviewed several and only two have been worth recommending to our clients. ActivEngage is one of[…]