Reputation is a big deal in the automotive industry. Most dealers are looking at it. Every reputation vendor is placing it as the highest priority for dealers. Let’s look at some of the realities of the industry and reputation so you can make the right decisions. What is real reputation management? How do you see[…]
How to REALLY Manage Your Dealership’s Reputation
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Jan 26, 2015
Rant – Reputation Management is NOT Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Reputation Management, Uncategorized May 29, 2014
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]
We Will Be Launching Dealer Influence in April
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Mar 27, 2014
We have been fighting a nasty trend. It’s not that the trend doesn’t have the right intentions. The thing that makes the trend so nasty is that the claims do not match the results, so we’ve been fighting it until we were able to embrace it the right way. The trend is to attach social[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
We Bought Our First Company (well, part of it) at #NADA2014
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Jan 26, 2014
At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management were high on our list for us to explore at the NADA Convention in New Orleans. We are pleased to announce that we found our partner in reputation management[…]
Make Your Search Marketing Perfect in 2014
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 23, 2013
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between SEO and the various advertising models available on search,[…]
Part of Automotive Reputation Management is Knowing Customer Types
By JDRucker Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 21, 2013
There is no way to avoid complaints in the automotive industry (or in any other for that matter). You can’t make all of the people happy all of the time. No matter how much effort you put into top-notch customer service, there will be those who simply won’t accept it as good. They may even[…]
Highlight and Respond: The Best (though not easiest) Way to Get More Reviews
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Nov 26, 2013
There are plenty of techniques and services available to help businesses get more reviews on sites like Google, Yelp, and DealerRater. While these services often (but don’t always) work well to get more reviews, the cost to make it happen can often be used better budgeted elsewhere and the crutch that they create for your[…]