Your social media presence is the face of your dealership that reveals your personality. As a well-known local business with a large following and fan-base, you have the power to influence and make changes in your community by allowing your followers to see who you are, at heart. While ultimately your social media strategy is[…]
Let’s Not Forget About Personality and the True Reason Social Media is so Attractive
By Brian West Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 09, 2016
The Goals have Changed for Car Dealers
By JDRucker Dealer Authority, General, Philosophy, Uncategorized, VDP Marketing May 27, 2016
One of the most promising attributes of the internet has always been to help dealers become part of the conversation regardless of their size. Everyone from small town dealers with limited inventory to huge dealer groups spread out across the country could make an impact by becoming an option for a consumer base that was doing less driving[…]
A Little Perspective on the Evolution of Car Sales
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy, Uncategorized Dec 03, 2015
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
Unorthodox Automotive Website Marketing Strategies Might Just Be the Eagle You Need
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015
Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.
Strategy Evolution: Why We’re Shifting (and so should every dealer in the country)
By JDRucker Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, Uncategorized, VDP Marketing Jul 30, 2015
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
Why I Prefer Retail Automotive Experience Over Marketing Experience
By Tyson Madliger Dealer Authority, General, Philosophy, Uncategorized Jul 13, 2015
It’s easier to train someone about digital marketing if they’ve been in the car business than it is to train someone about the car business if they’ve been in digital marketing. It’s an idea that has always been present in my mind but it wasn’t until I started my own company and saw the results[…]
If You can’t Win with Money, You have to Fight with Messaging
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jul 02, 2015
The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.
How Automotive Vendors can Tap Into Madison Avenue Magic
By JDRucker Dealer Authority, General, News, Our Services, Philosophy, TTAP, Uncategorized Jun 26, 2015
When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important side was helping car dealers drive more car buyers to their website and showroom. The second was to help automotive vendors who had the best products in their segment to get[…]
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
How the Current SEO Ranking Factors are Applied to Car Dealers
By JDRucker Automotive SEO, Dealer Tips, Infographics, Philosophy, Uncategorized Jun 16, 2015
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]