It’s conference time again in the automotive industry as dealers and vendors descend upon Atlantic City for Digital Dealer 16. There will be speakers. There will be booths. There will be dealers. There will be Tysons and Subis. Actually, there will probably only be one Tyson/Subi combo, and they’re the ones to find at Digital[…]
Find Tyson and Subi at #DD16 for a #SelfieSurprise (w/ #bacon)
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, General, News, Uncategorized May 05, 2014
We Apologize. The Free Social Media Trial Was More Successful Than We Could Bear.
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, News, Uncategorized Apr 03, 2014
As Harry Doyle would say, the expectations we set for our social media trial was, “Juuuuust a bit outside.” Bob Uecker‘s iconic play-by-play character in Major League watched a pitch fly seven feet off the plate, which is about how far away our estimates were. We thought we would get a handful and run the[…]
A Hot New Automotive Marketing Technology Hits Beta
By JDRucker Dealer Authority, Dealer Tips, General, News, Uncategorized, VDP Marketing Mar 28, 2014
This is going to be short because it’s pretty much a no-brainer. We have partnered with Carfeine, an automotive technology company, to help launch a private beta of their new SideKick adaptive retargeting website enhancement. “Adaptive retargeting website enhancement.” Yes, it’s a mouthful. In essence, it takes the data available throughout the web and puts[…]
We Will Be Launching Dealer Influence in April
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Mar 27, 2014
We have been fighting a nasty trend. It’s not that the trend doesn’t have the right intentions. The thing that makes the trend so nasty is that the claims do not match the results, so we’ve been fighting it until we were able to embrace it the right way. The trend is to attach social[…]
Congratulate Subi Ghosh – @subi101. She’s a VP Now.
By JDRucker Dealer Authority, General, News, Uncategorized Mar 20, 2014
As far back as I can remember, I always wanted to be a talent scout. Okay, so that’s not exactly how the line goes in Goodfellas, but you get the point. I always felt that I had a knack for recognizing talent before it became apparent to everyone else. Sometimes, it’s hard; New England Patriots’[…]
JD Rucker. Not a Celebrity.
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Mar 19, 2014
It’s important to not take yourself too seriously regardless of any successes that you may have had in the past. One never knows when they’ll fall from the spotlight. In the automotive industry, experts come and go. That’s why promotion videos such as the one below are so important to our company. We don’t take[…]
Defining, Measuring, and Analyzing Vendor Performance Metrics with ROI-BOT
By JDRucker Automotive Conferences, Dealer Analytics, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 16, 2014
When you get the endorsement of a an ally, that’s great. When you get it from a customer, that’s even better. When you get it from someone who is a direct competitor (even if that person is a friend) it’s the best type of endorsement possible. That’s how I feel about ROI-BOT. When PCG first[…]
It was Great Discussing Automotive SEO on Auto Dealer Live
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
Why We’re Attending the Internet Sales 20 Group (and you should, too)
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 03, 2014
When you’re a startup, you have to be very cautious with your budget. We make decisions every day on how to spend our new company’s money. While the vast majority is invested back into giving us tools to serve our clients, there has to be at least a little spent on educating the automotive industry.[…]
Crowdsourcing Our Logo: Which Would YOU Choose?
By JDRucker Dealer Authority, General, News, Uncategorized Feb 01, 2014
Hello friends. We need your help. We’ve gone through over 140 logo options for our company and now we’re down to the final three. Please let us know which one you like the best, any changes you would recommend, and all of that good stuff. Here are the choices. Sorry for the low quality of[…]