It doesn’t matter whether you’ve been in the car business for a short time or your entire adult life. You learn about it very quickly. This is a business that is different in so many ways, allowing those of us who are fortunate enough to be in it to flourish and appreciate the things that[…]
“Don’t Let a Culture Problem Flatline Your Dealership” – #NADA2015
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Jan 04, 2015
Dealership SEO – Final Call for Exclusivity Clients
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Dec 17, 2014
It is with extreme excitement and a hint of sadness that we bring 2014 to a close with a “last call” of sorts. As search, social, and content continue to merge into a unified strategy for car dealers, we will be launching our new services in early 2015. As a result, a la carte exclusive[…]
Dealers and Vendors: DealerBar Wants Industry Voices that NEED to be Heard
By JDRucker General, News, Uncategorized Nov 16, 2014
The automotive industry has no shortage of blogs and social networks. There is so much content posted every day that it would be a full-time job for someone at a dealership to keep up with the latest and greatest. Thankfully, DealerBar does not want to add to that confusion. What is DealerBar? Yes, it’s another[…]
Why Dealers Attending #DSES Can’t Miss This ‘Social ROI’ Presentation
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 29, 2014
Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances are you’re just as competitive as I am. This isn’t about packing a room. It’s about sharing the most important information I’ve ever had to share at a conference. Las Vegas.[…]
Dealer Authority Partners with LotVantage to Offer Social Media AutoPilot
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 15, 2014
In an ideal world, a dealership will do one of two things: they’ll hire a full time social media and content marketing person per rooftop to take advantage of the most important aspects of digital marketing for 2015, or they’ll hire us to do the same at a lower cost but to a lesser degree.[…]
Introducing DealerBar, an Exclusive Automotive Community… For Everyone
By JDRucker General, News, Uncategorized Sep 15, 2014
Back in 2007, we built one of the first automotive networks on the Ning platform. I say “one of the first” because there were several that popped up either shortly after or right before. The dates aren’t important. The concept is what matters. Over the years, there have been several that have come and gone.[…]
Wanted: Dealers that ‘Get It’ About Driving Targeted Traffic to their Website through Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 11, 2014
This is JD going rogue. Completely unauthorized. My team will probably be upset. It had to be said, though. It’s that important. In two decades in the automotive industry, I can only remember two times when I’ve been this frustrated. The first was around 2003 when I paid out of my own salary to get[…]
See Subi and JD at #IS20G and #DSES this Fall
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 30, 2014
It’s here. Some car dealers dread this time as it means that they have to travel across the country to keep up with the latest and greatest. Others relish it because they get to travel around the country to see the latest and greatest. The Fall Automotive Conference season is just getting started. Dealer Authority[…]
Thank You, CarChat24, For Giving Us Free Chat
By JDRucker Dealer Authority, General, News, Uncategorized Aug 26, 2014
Earlier this year, we wanted desperately to help our clients find the right chat solution. I explored many dealer websites and became upset at how abysmal most chat solutions had become, so I set out to review them to find one to recommend. After seeing the field and taking pitches from nearly everyone, I chose[…]
Catch Us at ‘Startup Alley’ at Driving Sales Executive Summit
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 11, 2014
Thankfully, the Driving Sales Executive Summit does not have a dark and damp alley. Instead it’s a triple-A (automotive alley of awesomeness) place where the cool kids in automotive get to hang out and see the latest and greatest. We’ll maintain our startup mentality for as long as we can and we’re taking advantage of[…]