Three years ago, someone said a powerful word to Facebook CEO Mark Zuckerburg that he probably doesn’t hear often. The word was “NO”. That someone who said it was Snapchat CEO Evan Spiegel. Spiegel, 23 years old at the time, rejected Facebook’s bid to buy Snapchat at 3 billion dollars. Many people thought it was[…]
Facebook v Snapchat: Dawn of Streaming Video
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized May 02, 2016
A Little Perspective on the Evolution of Car Sales
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy, Uncategorized Dec 03, 2015
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
Introducing the Newest Layer of Our Dealer Services: Consultation
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, News, Our Services, Uncategorized Sep 21, 2015
We are ecstatic to announce that we’re adding a new wrinkle to our offering. Our only regret is that we didn’t recognize our ability in this regard sooner. Today, we’re officially offering consultation to our clients!
Why I’d Love to Talk to TrueCar
By JDRucker Dealer Authority, General, News, Uncategorized Jul 09, 2015
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 while AutoNation’s rose $0.46. Is it a reflection of confidence in the traditional automotive sales model, a fear that other dealers might follow the largest new car seller in the nation,[…]
How Automotive Vendors can Tap Into Madison Avenue Magic
By JDRucker Dealer Authority, General, News, Our Services, Philosophy, TTAP, Uncategorized Jun 26, 2015
When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important side was helping car dealers drive more car buyers to their website and showroom. The second was to help automotive vendors who had the best products in their segment to get[…]
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
Only Watch Subi Speak at #DD18 if You’re Sick of Vendors…
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Apr 20, 2015
… not being on the same page. That’s right, this time Subi is speaking about other vendors and how dealers can make sense of it all. Sometimes, it’s a revamp. Other times, it’s a slight course correction. Either way, you’ll learn the best ways to take your current internet department and make your vendors sing[…]
Taking a Shot that would Change the Direction of our Company
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Mar 24, 2015
The most successful teams can look back on additions that make them think, “Damn, I’m glad we got her/him.” Starting 6th round draft pick Tom Brady. Rehiring Steve Jobs. Trying newcomer Al Pacino as Michael Corleone. For us, that addition was Subi Ghosh. When we first set out to build a digital marketing firm, our[…]
Christine Robertson Brings First-Hand Dealership Domination Experience to the Dealer Authority Team
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Mar 18, 2015
The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, and domination strategies to Dealer Authority clients as our new Director of Dealer Strategy. She has been on the A-List of dealership leaders for several years now, building one of the[…]
Hiring Jeff and Promoting Subi. That’s How We’re Rolling in 2015.
By JDRucker Dealer Authority, General, News, Uncategorized Jan 06, 2015
The automotive industry deserves a better digital marketing solution and we want to give it to them. To help us in our efforts, we have promoted Subi Ghosh to Executive Vice President while hiring Jeff Glackin to be our Vice President of Sales. Glackin brings 22 years of automotive vendor experience to the table as[…]