Most of what happens on social media for car dealers is a waste of time. Even if you’re putting money behind it, there’s a very good chance that you’re reaching the wrong people with the wrong message. It doesn’t have to be like that. The real value of social media is not in the size[…]
Let Us Show You the Value of Targeted Social Media
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized May 04, 2014
If You’re Finding Us, We Can Help Your Customers Find You
By JDRucker Automotive Advertising, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized May 01, 2014
A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, perhaps thousands of vendors vying for your attention. The automotive industry is saturated with an extremely large number of dealer-specific marketing vendors – probably more than any other industry. Standing out[…]
Not Trying Lotlinx is Pure Insanity
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing Apr 30, 2014
There is one universal question that we ask all of our clients and most of our prospects on just about every call. “Why haven’t you tried Lotlinx yet?” This post is designed to offer rebuttals to the most common objections. We are extremely particular about the products that we’re willing to resell to the point[…]
Social Media Drives Sales (if you’re doing it right)
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Apr 30, 2014
The promise that was made indirectly by social media sites and directly by social media companies in the early days of the boom a few years ago was that getting in front of the masses was great way to sell more. Fast forward to today and the tune has changed for many, not because the[…]
Dealer Authority Reviews ActivEngage: First Thoughts
By JDRucker Dealer Tips, General, TTAP, Uncategorized Apr 28, 2014
When we initially started our journey to find the best chat providers in the industry, we really thought we would come out of this with a handful of good ones and a handful of bad ones. So far, we’ve reviewed several and only two have been worth recommending to our clients. ActivEngage is one of[…]
Search. Social. Domination.
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media. On all other platforms, you’re relegated to moving up or down based upon budget. The more you spend with third-party sites, the[…]
I Said WE – Get Over It!
By Subi Ghosh Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
I just got reprimanded by someone in the industry for saying WE as I am no longer one of THEM. Now, they were most likely joking… I hope. And it got me thinking, “Why is it an us versus them?” A dealers vs vendors? Why can’t it just be we? Aren’t we all just car[…]
SEO is About Traffic, Not Rankings
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Apr 20, 2014
It’s amazing how the measurements of SEO strength have remained obscured for so long. We can’t claim pure innocence here; when showing wins for our clients or presenting during product pitches, we point to rankings from time to time as well. However, this is not a true indicator of SEO prowess in most cases. Search[…]
Car Dealers, Why Would Someone Be ‘Handling’ Your Social Media?
By JDRucker Automotive Social Media, General, Uncategorized Apr 19, 2014
There are dealers that are putting effort into social media and those who are not. Both of these categories of dealers are perfectly acceptable; social media is an all-in or all-out thing. There are strategies that work for those who are putting in the time, money, and effort to make it a business-driver and there’s[…]
Internal versus Outsourced Social Media: Why a Hybrid Makes the Most Sense
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Apr 12, 2014
There are three basic types of customers that we work with when it comes to social media. That’s not to say that we classify our clients or anything – they all get the best in a way that fits in with their needs and assets. In automotive social media, the results are all that really[…]