I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital marketing. Search engine marketing[…]
Automotive Search and Social is Like Stand Hunting vs Still Hunting
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Sep 02, 2014
See Subi and JD at #IS20G and #DSES this Fall
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 30, 2014
It’s here. Some car dealers dread this time as it means that they have to travel across the country to keep up with the latest and greatest. Others relish it because they get to travel around the country to see the latest and greatest. The Fall Automotive Conference season is just getting started. Dealer Authority[…]
Thank You, CarChat24, For Giving Us Free Chat
By JDRucker Dealer Authority, General, News, Uncategorized Aug 26, 2014
Earlier this year, we wanted desperately to help our clients find the right chat solution. I explored many dealer websites and became upset at how abysmal most chat solutions had become, so I set out to review them to find one to recommend. After seeing the field and taking pitches from nearly everyone, I chose[…]
Three Full Days of Automotive Education Excellence: Internet Sales 20 Group Boston
By JDRucker Automotive Conferences, General, Uncategorized Aug 22, 2014
You’ve seen her speak at Driving Sales Executive Summit, Internet Battle Plan, and several other automotive conferences. The next place you’ll see her is before the packed room at the upcoming Internet Sales 20 Group. She’s Subi Ghosh, and she’s ready to educate the heck out of dealers. As always, the IS20Group in Boston on[…]
The Social Media ROI Challenge: The Proof in the Automotive Pudding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Aug 17, 2014
A recent survey by AutoTrader called into question the return on investment of social media. We’re up to the challenge and will show dealers measurable ROI for a month for FREE. Dealers who want to see what it’s all about simply need to cover the cost of Facebook ads ranging from $155-$620 – you pick[…]
Catch Us at ‘Startup Alley’ at Driving Sales Executive Summit
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 11, 2014
Thankfully, the Driving Sales Executive Summit does not have a dark and damp alley. Instead it’s a triple-A (automotive alley of awesomeness) place where the cool kids in automotive get to hang out and see the latest and greatest. We’ll maintain our startup mentality for as long as we can and we’re taking advantage of[…]
Why We Switched to Completely Custom Reports – ‘Have It Your Way’
By JDRucker Dealer Authority, General, Philosophy, Uncategorized Aug 06, 2014
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier this year when they decided to go with “Be Your Way”. Not sure what that means, but they pay marketing minds millions to come up with this stuff, so I suppose[…]
Excellent Breakout Speakers Selected for Driving Sales Executive Summit
By JDRucker Automotive Conferences, General, Uncategorized Aug 01, 2014
Every year, dealers, OEMs, and vendors descend to Las Vegas to attend the Driving Sales Executive Summit. This is one of the premier educational events of the year with an incredible array of both speakers and networking events. No event gets as many raving reviews as DSES. Dealers that want to find success in 2015[…]
Report Shows Social Media Advertising Drives Shoppers to Dealer Websites
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 31, 2014
The results of our 6-month study on social media advertising and its effects on dealer website traffic, leads, and sales are complete. Considering I believed it would be successful, I must admit that I am surprised at how successful it truly was. Car buyers are ready and willing to leave social media sites like Facebook[…]
Why Automotive Social Media Advertising is Better than Paid Search
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 30, 2014
I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is real life. I just said something that most (including me) would never[…]