Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort to fool the search engines. Automatic page generation has been around for a long time and was extremely effective before the Panda update. That pretty much killed it… or so we[…]
NEVER Automate Your Website Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Avoid Spun Content on Your Websites
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Content spinning is an unfortunate necessity in the automotive industry. It’s the practice of taking generic content and attempting to make it unique in the eyes of the search engines by changing portions of the content based upon the target website. For example, there might be a sentence that has all of the same words[…]
Do Not Scrape Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
There are times when shortcuts make sense. Content creation is not one of those times. You absolutely, positively never want to scrape content from another website in order to try to bulk it up.
The Holistic Aspect of Automotive Internet Marketing
By JDRucker General, Philosophy, Uncategorized Nov 15, 2013
ho·lis·tic /hōˈlistik/ adjective characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole At Dealer Authority, we believe in a completely holistic approach to digital marketing for car dealers. The old ways of having this company doing SEO, this other company doing social media, and an[…]
The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the last millennium. At first, many dealers were reluctant to embrace the digital age. It did not run parallel with the old methods of selling cars that relied on people who did[…]