I have a secret. I rely on others to find stuff for me. It’s a sad situation; I often feel like I’m using people, but they’re going to do it whether I use them or not, so I might as well take advantage of them. If you’re a dealer or vendor, you should take advantage[…]
Top Twitter Accounts Worth Following for #AutoMarketing
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 08, 2014
Why Every Canadian Car Dealer Should Join the Dealer Success Network
By JDRucker Dealer Tips, General, Uncategorized Jan 06, 2014
For the last seven years, I have been following the various automotive social networks. The majority of them are on the Ning platform but there are a couple of strong exceptions. In many ways, they’re all the same other than the audiences. You can look at Automotive Digital Marketing and Dealer Elite, for example, and[…]
It’s About Content that People Want to See… and Share
By JDRucker Automotive Content, Dealer Tips, General, Uncategorized Jan 06, 2014
One of the most eye-opening conversations that I’ve ever had in my marketing career happened the other day when a client was discussing content strategy with me. It was one of those moments in which the significance doesn’t hit for a couple of days. This one hit me like a medicine ball to the face.[…]
3 P’s of Social Media Marketing
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 02, 2014
Social media seems to be in a constant stage of flux. The tactics and strategies that were in play yesterday might not work as well tomorrow… or may work even better. Keeping up with everything is both the biggest challenge and our biggest advantage; the industry is moving too quickly for the bulk vendors to[…]
LotLinx: VDP Marketing
By JDRucker Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Jan 01, 2014
When people are ready to buy a vehicle, they want to look at one thing and one thing only: information about the vehicle they want to buy. As a result, the most important way to reach people when they are low in the buying funnel is by exposing your vehicle details pages (VDPs) to them[…]
Digital Marketing Snake Oil: How to Avoid It @SteveStauning
By JDRucker Automotive Consultation, Dealer Tips, General, Uncategorized Dec 31, 2013
One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors used by many automotive digital marketing vendors. It’s not just during the sales process. Many of them seem to be addicted to doing everything they can to prove they’re delivering good[…]
Content Marketing is About Quality, Not Size
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, Dealer Websites, General, Uncategorized Dec 28, 2013
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to fight, you’d probably put your money on the huge, muscular Jabbar rather than the miniscule Lee. In the incomplete movie, Game of Death, Lee beats Jabbar in a fight. It was[…]
We’re Looking for the Best of the Best Automotive Vendors
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Dec 26, 2013
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the automotive industry. There was a problem[…]
Variations: An Important Bit of Advice from @LotPopAuto
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized, VDP Marketing Dec 26, 2013
Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for navigation or nav? Yes.
Make Your Search Marketing Perfect in 2014
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 23, 2013
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between SEO and the various advertising models available on search,[…]