It’s important to not take yourself too seriously regardless of any successes that you may have had in the past. One never knows when they’ll fall from the spotlight. In the automotive industry, experts come and go. That’s why promotion videos such as the one below are so important to our company. We don’t take[…]
JD Rucker. Not a Celebrity.
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Mar 19, 2014
Videos Work Wonders for Car Dealers on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Mar 16, 2014
Since the birth of our company, we’ve been innovating digital marketing by testing, reading, learning, testing, playing, brainstorming, researching, and testing. Did we mention testing? One of the keys that we’ve found when promoting car dealers through social media is that videos can definitely work well even outside of YouTube. It’s not just about getting[…]
Current Automotive Social Media Truths
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, Webinars Mar 12, 2014
The important word in the title of this article is “current”. Social media is changing on a regular basis. This webinar was done on March 12, 2014, so there’s always a chance that by the end of the day some of the information could be obsolete. That’s social media. That’s why we love it. It’s[…]
With Space Running Out, Dealers Who Like to Win Need to Grab a Spot at #IS20Group
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, Uncategorized Mar 09, 2014
We're big fans of education. It has always been our premise that the more that dealers know, the easier it will be for them to see our services in an informed light. That's why this article is going up. I have a vested interest in getting the right dealers into the final slots at the[...]
The Key to Social Media for Car Dealers is Being Outstanding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Mar 04, 2014
There is some very good news that stems from the checking I’ve been doing over the last couple of months. A good number of car dealers, probably around 20%, have what I would consider to be a “good” social media presence. It may not seem like a lot, but considering that it was under 5%[…]
Modern Automotive Social Media Marketing: 4 Quick Tips
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Mar 03, 2014
On March 12, I will be (or have already if you’re reading this later) doing a webinar for DigiGo titled “4 Absolute Truths About Modern Automotive Social Media“. In it, the goal is to demonstrate those things that are relatively universal about today’s social media world. It’s ever changing. We know that. However, there are[…]
Facebook Ads Are Not Just a Click of a Button
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Feb 27, 2014
For the past five years, Facebook has been trying to master the art of social media advertising. They have had their share of ups and quite a few downs when it comes to success, but one of their biggest businesses successes is actually one of their biggest failures: push button advertising. Page owners on Facebook[…]
Defining, Measuring, and Analyzing Vendor Performance Metrics with ROI-BOT
By JDRucker Automotive Conferences, Dealer Analytics, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 16, 2014
When you get the endorsement of a an ally, that’s great. When you get it from a customer, that’s even better. When you get it from someone who is a direct competitor (even if that person is a friend) it’s the best type of endorsement possible. That’s how I feel about ROI-BOT. When PCG first[…]
It was Great Discussing Automotive SEO on Auto Dealer Live
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
Understanding Why Facebook Fraud Doesn’t Affect Car Dealers
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Feb 11, 2014
There was a video put out by Veritasium that highlights a problem many of us have known about for a long time. There are a lot of click farms out there who sell Facebook likes and it’s been a growing industry due to the insane popularity of the social network. One contention of the video[…]