I’ve been at home from the Internet Sales 20 Group for about an hour and a half and I already have to blog about it. We are both skeptical and cynical by nature when it comes to conferences; there seems to be so many in the automotive industry nowadays. The IS20Group stood out for us.[…]
Why the Internet Sales 20 Group Works
By JDRucker Automotive Conferences, General, Uncategorized Apr 11, 2014
Why We Love Lotlinx
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing Apr 06, 2014
It’s pretty simple, really. Our company has been very selective with our partners since our inception, but Lotlinx stood out as a real winner for our clients. They possess three primary qualities that make them ideal as a part of our product offering.
Why I Love Debating Ralph Paglia
By JDRucker Automotive Conferences, General, Uncategorized Apr 01, 2014
Ralph Paglia has always been one of my favorite people in the automotive industry. His willingness to do what it takes for his dealers is a trait that’s often hard to find, particularly when it comes to making the hard choices. At the upcoming Internet Sales 20 Group, we will be debating for the fifth[…]
Free 30-Day Social Media Management Trial
By JDRucker Automotive Social Media, Dealer Authority, General, Uncategorized Mar 29, 2014
NOTE: Space on the free trial is limited. We will only be offering this to 15 dealers who apply. Not all dealers will be accepted – our goal is to get a nice mix of different brands, areas of the country, and dealership sizes, so please do not be offended if you are not selected.[…]
Twitter Ads Bring the Localized Exposure Your Competitors Aren’t Getting
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Mar 29, 2014
When we discuss social media, the conversation almost always revolves around Facebook. This is by design; Facebook is the big dog and the chances of a car dealer selling a car through social is by far easiest through Facebook. With that said, a complete automotive social media presence has to include Twitter. For the most[…]
A Hot New Automotive Marketing Technology Hits Beta
By JDRucker Dealer Authority, Dealer Tips, General, News, Uncategorized, VDP Marketing Mar 28, 2014
This is going to be short because it’s pretty much a no-brainer. We have partnered with Carfeine, an automotive technology company, to help launch a private beta of their new SideKick adaptive retargeting website enhancement. “Adaptive retargeting website enhancement.” Yes, it’s a mouthful. In essence, it takes the data available throughout the web and puts[…]
We Will Be Launching Dealer Influence in April
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Mar 27, 2014
We have been fighting a nasty trend. It’s not that the trend doesn’t have the right intentions. The thing that makes the trend so nasty is that the claims do not match the results, so we’ve been fighting it until we were able to embrace it the right way. The trend is to attach social[…]
Dealer Authority Reviews CarChat24: First Thoughts
By JDRucker Dealer Authority, Dealer Tips, Dealer Websites, General, TTAP, Uncategorized Mar 23, 2014
We tossed out the gauntlet two weeks ago when we posted an article saying that, for the most part, chat services on dealer websites were not working the way they should be working. One of the biggest complaints that we had was putting up a lead wall. In other words, we found several chat services[…]
How to Make Fans and Influence Car Buyers on Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, Webinars Mar 21, 2014
This is going to be the first DealerOn webinar that we've done as a company. It's exciting! This is the first time we're doing this particular presentation as well, so it's all fresh material. Social media has the ability to drive sales. Many dealers and most vendors seem to miss this point. It's not just[...]
Congratulate Subi Ghosh – @subi101. She’s a VP Now.
By JDRucker Dealer Authority, General, News, Uncategorized Mar 20, 2014
As far back as I can remember, I always wanted to be a talent scout. Okay, so that’s not exactly how the line goes in Goodfellas, but you get the point. I always felt that I had a knack for recognizing talent before it became apparent to everyone else. Sometimes, it’s hard; New England Patriots’[…]