There is some very good news that stems from the checking I’ve been doing over the last couple of months. A good number of car dealers, probably around 20%, have what I would consider to be a “good” social media presence. It may not seem like a lot, but considering that it was under 5%[…]
The Key to Social Media for Car Dealers is Being Outstanding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Mar 04, 2014
Modern Automotive Social Media Marketing: 4 Quick Tips
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Mar 03, 2014
On March 12, I will be (or have already if you’re reading this later) doing a webinar for DigiGo titled “4 Absolute Truths About Modern Automotive Social Media“. In it, the goal is to demonstrate those things that are relatively universal about today’s social media world. It’s ever changing. We know that. However, there are[…]
Facebook Ads Are Not Just a Click of a Button
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Feb 27, 2014
For the past five years, Facebook has been trying to master the art of social media advertising. They have had their share of ups and quite a few downs when it comes to success, but one of their biggest businesses successes is actually one of their biggest failures: push button advertising. Page owners on Facebook[…]
Defining, Measuring, and Analyzing Vendor Performance Metrics with ROI-BOT
By JDRucker Automotive Conferences, Dealer Analytics, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 16, 2014
When you get the endorsement of a an ally, that’s great. When you get it from a customer, that’s even better. When you get it from someone who is a direct competitor (even if that person is a friend) it’s the best type of endorsement possible. That’s how I feel about ROI-BOT. When PCG first[…]
It was Great Discussing Automotive SEO on Auto Dealer Live
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
Understanding Why Facebook Fraud Doesn’t Affect Car Dealers
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Feb 11, 2014
There was a video put out by Veritasium that highlights a problem many of us have known about for a long time. There are a lot of click farms out there who sell Facebook likes and it’s been a growing industry due to the insane popularity of the social network. One contention of the video[…]
Why We’re Attending the Internet Sales 20 Group (and you should, too)
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 03, 2014
When you’re a startup, you have to be very cautious with your budget. We make decisions every day on how to spend our new company’s money. While the vast majority is invested back into giving us tools to serve our clients, there has to be at least a little spent on educating the automotive industry.[…]
We Bought Our First Company (well, part of it) at #NADA2014
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Jan 26, 2014
At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management were high on our list for us to explore at the NADA Convention in New Orleans. We are pleased to announce that we found our partner in reputation management[…]
How You Reply on Social Media is More Important than What You Post
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 17, 2014
There’s a big misconception in the social media world about replies and comments. Many businesses, vendors, and even gurus are focused on their posts first and foremost. Replies to comments are really nothing more than a checkbox-item – “Yep, we reply. Done.” This is a mistake. The difference between social media and all other forms[…]
VDPs are still the Number One Target
By JDRucker Automotive Advertising, Dealer Tips, General, Uncategorized, VDP Marketing Jan 15, 2014
The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]